BluSmart launched its #SafeisSmart for National Road Safety Week to spread road safety awareness. The week-long campaign aims to spotlight the heroes of road safety – BluSmart’s dedicated driver-partners who are behind the safe and reliable experience riders have.
The campaign aims to improve awareness surrounding key road safety measures, featuring a series of four impactful videos that are bi-lingual in English and Hindi to reach maximum audiences. The four short videos highlight various behavioural aspects towards safety like wearing seat belts, being alert to avoid unforeseen incidents, maintaining speed limits, and ensuring the car’s safety features are intact before the ride begins. The first three videos have been released and the fourth video will be out on January 17 marking an end to the weeklong #SafeisSmart campaign.
“At BluSmart, we believe that small but conscious acts of safety have a significant impact on preventing accidents and saving lives. Our driver partners are trained to foster a safer and more responsible driving culture and this campaign emphasizes that road safety is a shared responsibility and everyone has a role to play in engaging in safe driving,” Anirudh Arun, co-founder and COO, BluSmart, said.
Through the campaign, BluSmart seeks to encourage responsible driving habits and increase awareness among the public about the importance of following these critical road safety measures.