As Mother’s Day approaches, BIBA, a fashion brand, has unveiled its digital campaign, titled “Kuch Nahi”.
Reportedly, the campaign features TV actress, Shilpa Saklani. From what it’s understood, the campaign’s highlight is a short film that captures a mother’s love and sacrifice. The “Kuch Nahi” collection is expected to be available for purchase on BIBA’s official website and across select retail stores nationwide. The film can be viewed on BIBA’s official website and social media platforms including Youtube, Facebook, and Instagram. Moreover, the ad film has been shot and created in partnership with Famous Innovations, a creative agency.
“This Mother’s Day, we have a film that is dedicated to all the mothers for their love and a special collection to offer. We believe that this will resonate with our audiences and look forward to a response,” Siddharath Bindra, managing director, BIBA Fashion, shared.