BBLUNT, a hair care brand under Honasa Consumer Ltd., has achieved an annual revenue rate of Rs 100 crore. This represents a fourfold increase since the brand’s acquisition by Honasa Consumer.
Reportedly, Honasa Consumer Ltd. has utilised a data-driven approach to innovating BBLUNT’s product offerings, which include hair colours, shampoos, conditioners, styling products, and hair appliances. The product development process involves feedback from stylists, consumer interactions, and salon testing to address specific consumer needs.
The brand’s revenue growth is supported by a sixfold increase in Google searches related to BBLUNT over the past two years, as per the company. This growth reflects Honasa Consumer’s strategy of scaling brands through targeted innovation and market adaptation.
“We are extremely thrilled with BBlunt’s achievement of reaching an Rs 100 crore annual run rate and growing the brand 4x since the acquisition. From the outset, we were confident in the brand’s potential and knew that our strategic playbooks could drive its expansion. These playbooks have enabled us to broaden the brand’s reach and scale it significantly. This milestone highlights our deep understanding of the Indian haircare market. We’ve developed products tailored to the specific needs of Indian consumers, tackling issues like hard water damage and pollution while delivering salon-quality experiences at home,” Varun Alagh, co-founder, chairman and chief executive officer, Honasa Consumer Limited, said.