Bata India has unveiled its 9 to 9 collection. The company has launched a campaign titled ‘Try and Fly’ in association with Ease My Trip.com. The ‘9 to 9’ collection features a range of all-occasion footwear. The collection features Europe-inspired styles and blends fashion and comfort for a travel experience.
“At Bata India, we believe in bringing the best of styles to our consumers, this holiday season, we have packed our latest collection with a unique offering of ‘Try and Fly.’ We are confident that our customers are going to be delighted by the launch of Europe-inspired styles at our stores and on Bata.com. With this proposition, we want to give everyone a chance to fly to their dream destination,” Badri Beriwal, Chief Strategy & Business Development Officer, Bata India, said.
The ‘Try & Fly’ campaign is live and will last until June 20, 2024, across Bata stores pan-India. Customers can walk in and scan the QR code to enter the contest.
“The partnership brings together the joy of trying on footwear and the thrill of winning international trips. Travel is about experiences, and this campaign brings the joy of exploration right to the store. We are thrilled to participate in this initiative and look forward to seeing the excitement it brings to travellers nationwide,” Nishant Pitti, CEO and co-founder, EaseMyTrip, said.