Bandhan Life Insurance, a financial security platform, has unveiled a campaign titled ‘Maa Ki Udaan, Bandhan Se’, on the occasion of Mother’s Day.
From what it’s understood, the story follows a mother whose day gets disrupted by hiccups. Reportedly, the digital film has been conceptualised by Havas CX India and will be distributed across online platforms, including social media channels.
“I believe this campaign’s heart lies in its storytelling. It intends to emphasise the importance of relationships in navigating life’s uncertainties, aiming to echo our brand’s commitment to empower individuals through security and connection,” Akhil Almeida, head of marketing, Bandhan Life, shared.