Balancehero India, an RBI-authorised digital lending company, has launched the latest edition of its ‘Aapki Har Zaroorat Ka Saathi’ campaign, aiming to support individuals in handling financial challenges.
From what it’s understood, the campaign showcases how users can secure personal loans ranging from ₹1,000 to ₹1,00,000 through the application. Through a series of videos, the campaign is understood to highlight financial challenges faced by people. Using cricket metaphors, the initiative intends to target individuals who are part of financially evolving segments.
“We are looking forward to introducing our latest campaign, aimed at empowering individuals to navigate financial challenges. At BalanceHero India, our commitment is to promote financial inclusion by understanding the needs of the financially evolving segments, delivering credit solutions to the credit-assessable population, currently, left out,” Manika Mittal, group head of communication and public relations, Balancehero India, expressed.