Apollo Tyres has announced the release of a digital film that celebrates the spirit of Engineers’ Day along with underscoring the invaluable contributions of engineers in daily lives.
In a society that often takes the marvels of modern machinery for granted, “Engineers: The Driving Force” takes us on a journey into the heart of a state-of-the-art tyre factory. Through a fun and light-hearted narrative, the film brings to life the often-forgotten world of engineers who craft these intricate machines. As the first shift ends, the factory springs to life with the machines themselves taking center stage.
The film showcases a comical conversation among the machines as they humorously argue that they do all the hard work while engineers take all the credit. They playfully contend that machines don’t need engineers as much as engineers need the machines. However, as the conversation unfolds, an unexpected incident serves as a poignant reminder that engineers are, indeed, the true driving force behind these remarkable creations.
Moreover, this digital film is a tribute from Apollo Tyres to all the engineers who work at their factory and across the nation. It encapsulates the essence of Engineers’ Day, emphasising the role engineers play in our lives and the synergy between human ingenuity and advanced machinery.