Affle (India) , a global technology company with a proprietary consumer intelligence platform, announced that it has released a new product tool for powering multilingual keyword recommendation on its performance-focused Apple Search Ads (ASA) management platform, Newton.
The new GenAI tool allows advertisers to reach and engage vernacular audiences who are searching for apps on the iOS App Store in their native languages. Advertisers working with Newton to scale their iOS user acquisition will now be able to access more highly relevant keywords for their app in a specific country and chosen language to acquire vernacular users who don’t always search in English language.
Incorporating an AI-driven multilingual keyword strategy helps advertisers to expand new user base for their iOS apps and gain a competitive edge by maximising the share of voice among the target audience, particularly users who are in regions with diverse-speakers such as APAC, EMEA, and LATAM.
“ The GenAI-powered multilingual keyword recommendations tool empowers advertisers to automate, grow and scale their ASA campaigns by accelerating keyword research and accessing hundreds of relevant, native words for their app instantly, going beyond the manual processes.” Viraj Sinh, co-founder and managing partner (International), Affle’s MAAS Platform and head for Newton, said.
As per the company, Newton’s multilingual keyword recommendation currently supports 20 languages such as Hindi, Arabic, Turkish, Bahasa, Japanese, and Spanish across 61 countries like Saudi Arabia, UAE, Canada, Mexico.
“Newton has helped us to reach high-quality users by optimising Apple Search Ads campaigns, driving higher leads post app downloads. The keyword recommendation tool and smart optimization rules on core keywords have helped us grow our customer base, maintain our overall CPA and be more efficient.” Urmesh Chandra, head- digital marketing, PolicyBazaar.com, said.
On Newton, iOS app advertisers can run and optimise their Apple Search Ads campaigns for better bottom-of-the-funnel campaign goals, such as app instals, user activation, and product purchases. The multilingual keyword recommendation tool is inline with Affle’s vision and endeavour to drive significant value for its customer in the iOS ecosystem.