At the inaugural World Audio Visual & Entertainment Summit (WAVES), Adobe announced a series of initiatives aimed at supporting India’s growing creator economy. The announcements are aligned with the Government of India’s “Create in India, Create for the World” initiative and reflect Adobe’s ongoing investment in the country as a centre for digital innovation.

The company outlined multiple partnerships and programs designed to expand access to its creative tools, support educational institutions, and foster skills development in emerging areas such as artificial intelligence (AI) and digital content creation.

Among the key announcements was the expansion of Adobe Express, a lightweight content creation application, which has seen a threefold increase in monthly active users in India over the past year. The company plans to introduce over one million localised templates in eight Indian languages and offer reduced pricing plans to further drive adoption.

Adobe has partnered with Tata Consultancy Services (TCS) to launch the AI-powered Creative Experience Studio (ACES). The studio will combine Adobe’s creative and AI technologies with TCS Interactive’s digital services expertise to deliver content and marketing experiences tailored to the Indian market.

In the education sector, Adobe has entered into a strategic collaboration with the Indian Institute of Creative Technology (IICT). This includes providing students with free access to Adobe Creative Cloud, developing curriculum content, training faculty, and offering mentorship opportunities.

A separate memorandum of understanding has been signed with Accenture to support students at over 50 design institutes across India. The partnership includes the formation of an advisory board, internships, and employment opportunities. It also aims to promote creativity in government-run schools through the establishment of creativity clubs.

Adobe is also working with the WAVES Bazaar, a new digital marketplace launched by the Government of India, to support Indian creators in reaching global markets. As part of this collaboration, Adobe will offer discounted Creative Cloud subscriptions and provide marketing tools to sellers. Finalists of the Creatosphere challenge, a government initiative to spotlight creative talent, will be granted access to Adobe’s tools.

In collaboration with the Ministry of Education, Adobe is deploying its tools and training in PM SHRI and CBSE schools, including Kendriya Vidyalayas, Army Public Schools, and Reliance Foundation Schools. These efforts are aimed at integrating digital creativity and AI skills into the K–12 curriculum.

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Adobe also announced advancements in its AI technology portfolio. New Firefly AI models will enhance text-to-image and video capabilities, while the integration of Agentic AI into Creative Cloud and Acrobat is expected to streamline workflows. A content authenticity app, currently in public beta, has also been introduced to allow creators to attach verifiable credentials to their digital work.

India is home to Adobe’s largest workforce outside the United States, with over 8,500 employees across five campuses. The company is planning to expand further with the establishment of a new office in Noida, Uttar Pradesh, by early 2026.