Nine out of 10 respondents are aware of Quick Commerce services, with half of them using these services in the past week, revealed Meta study. The report further delves into the rise of quick commerce and the growing shift in online shopping habits in tier-2 and tier-3 cities. The study also highlights that while grocery and personal care products remain dominant, there is a notable increase in the adoption of niche categories such as hair care, skincare, and 4health and wellness.
Meta’s platforms are central to this shift, with 86% of respondents discovering new Quick Commerce brands or products via Meta channels, which leverage AI technology. These platforms also drive higher conversion rates, with Meta showing the highest click-through and purchase rates. Furthermore, the report mentions influencers play an important role in consumer decision-making, as more than a third of respondents have discovered new products through influencers, and 30% have made purchases based on influencer recommendations. Gen Z, in particular, leads in quick commerce adoption, especially in niche categories like sportswear, wellness, and pet supplies.
The study titled ‘E-Commerce Purchase Journey Study in Tier-2 and Tier-3 Cities’, surveyed 2,182 internet users from these regions and found that fashion, food, beauty, and mobiles are the top categories purchased online. Social media emerged as the leading channel for product discovery, with 68% of respondents using platforms like Instagram to find new products, particularly through Reels (59%) and influencers (57%). Additionally, 55% of respondents reported using messaging platforms, particularly WhatsApp, to complete purchases, with 46% of influencer followers saying that seeing an influencer compare and promote products influenced their decisions.