Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Founded in 2017, Cameo lets users pay celebrities for short, personalised video messages.

Why Cameo is suing OpenAI over the ‘Cameo’ feature in its Sora video app

In a complaint filed in the U.S. District Court for the Northern District of California on Tuesday, Cameo alleged that…

October 29, 2025 15:11 IST

Kirin Holdings, Anicut Capital seize control of Bira 91’s Beer Café amid mounting losses

Bira 91, Beer Café, Kirin Holdings, Anicut Capital, B9 Beverages, Ankur Jain, craft beer India, Beer Café takeover, Bira 91…

By BrandWagon Online

October 29, 2025 13:39 IST

Blogger’s Park: Digital India’s next billion users are coming from Tier 2 and Tier 3 cities

With more than 850 million internet users and over 700 million smartphone subscribers, businesses are rapidly rethinking their digital strategies.…

By Guest

October 29, 2025 10:26 IST

Meta’s Reels-first pivot turns the feed into a stage for advertising innovation

The reason is simple: Indian brands have embraced Reels with gusto. An excellent example is Zomato, which uses hyper-localised Reels…

By Geetika Srivastava

October 29, 2025 09:53 IST

Backed by Tencent and Tiger Global, Dream11 had to suspend its real-money gaming operations earlier this year, resulting in a 95% decline in revenue.

Dream11 looks to enter stock broking with new platform ‘Dream Money’

Fantasy sports platform Dream11 is preparing to enter the stock-broking and wealth management space with a new arm called Dream…

By BrandWagon Online

October 28, 2025 12:14 IST

‘We started when the world shut down,’ how an executive turned entrepreneur to disrupt baggage monopoly

The company’s products are made entirely in India, from recycled plastics to the final assembly. “Not a single screw is…

By Gopika Nair

Updated: October 27, 2025 16:37 IST

Centre to raise print ad rates by 26% after Bihar Polls

The last revision came in January 2019, when the ministry approved a 25% increase over the rate card set by…

By BrandWagon Online

October 27, 2025 10:40 IST

The stuff of legends: A look back at adman Piyush Pandey’s most celebrated work

His passing last Friday saw an outpouring of grief on social media from people and brands he has worked with.…

By Christina Moniz

October 27, 2025 09:19 IST

Healthcare booking platforms saw 762 dissolved startups, investment tech saw 579, and internet-first brands saw 817 startups dissolved in 2025. (AI Image made with ChatGPT)

The great Indian shutdown: 11,223 start-ups fold in 2025, 30% jump from 2024

India saw the shutdown of 11,223 start-ups in 2025 YTD (year-to-date), as per Tracxn data shared with financialexpress.com. It’s just…

By Gopika Nair

Updated: October 24, 2025 14:49 IST

The gap between translation and true connection is what separates forgettable campaigns from those that resonate. Sukriti Sekhri, assistant professor of marketing at S.P. Jain Institute of Management and Research, notes that success lies in the details.

Regional ads take centre stage: Why brands are investing big in tier-II and III cities

Regional language influencers are charging 15-30% higher rates from off-season levels, while prime CTV and OTT regional feeds are seeing…

By Geetika Srivastava

October 24, 2025 09:55 IST

Manforce’s AI ambassador signals a new era for brand engagement in India

While betting on a virtual influencer might require a leap of faith, advertisers are ready to push the boundaries

By Christina Moniz

October 24, 2025 09:45 IST

Technology is developing so fast, for instance, deepfakes are becoming increasingly sophisticated and that creates a significant area of concern.

AI, Influencers, and Dark Patterns: ASCI’s roadmap for the next phase of advertising oversight

These platforms always have the technology and are sometimes best equipped to tackle this issue. Therefore, the second thing is…

By Geetika Srivastava

October 24, 2025 09:36 IST

As festive ad spends rise 15%, Digital frauds surge in tandem

While all this looks promising, the digital threats also loom around this time. Brands are hands full to fulfill the…

By Guest

October 24, 2025 09:30 IST

Delhi HC backs WOW Momo in trademark infringement suit against WOW BURGER

WOW BURGER vs WOW Momo: Delhi HC gives order in trademark infringement suit

The Bench noted that the earlier ruling had focused only on whether ‘WOW’ by itself was distinctive, without considering how…

By Sakshi Kuchroo

Updated: October 22, 2025 10:00 IST

Zepto, dark patterns, industry, CCPA, Quick commerce

Zepto raises $450 million at $7 billion valuation, eyes IPO next year

Zepto raises $450M at $7B valuation, plans IPO in 2026. Rapid growth, 1.7M daily orders, and expansion to 80+ cities…

By BrandWagon Online

October 17, 2025 18:31 IST

How India once ‘rejected’ LG because of its name – Lucky Goldstar

Among the operational reasons that led to the company’s market entry in India deemed a failure was the name, Lucky…

By BrandWagon Online

October 17, 2025 13:56 IST

21 years, no win: Philips loses Delhi High Court patent battle

The Court said Philips’ patent was based on three elements, a transmitter, receiver and transmission medium, none of which were…

By BrandWagon Online

October 17, 2025 10:43 IST

HUL brews a new chapter for Bru Gold to reclaim coffee’s crown

India has, by and large, been a tea-drinking nation but the coffee-drinking culture is on the rise. The coffee market…

By Christina Moniz

October 17, 2025 09:27 IST