I find it unfortunate that a marketer’s motivation is no longer- passion for a brand but funding, Malkani says
Agency nomenclature is one of the major areas of concern which require innovative solutions, says industry.
As influencers lose credibility it is important for brands to create alternate route of channel of communication
Brands now focus on both short term and long-term goals and agency partners need to understand this
To discover popular memes and trends, brands routinely browse social media platforms, internet forums, and meme-sharing websites.
BrandWagon Ad Talk with Myntra’s Sunder Balasubramanian Premium Story
Brands today need to be very sharp in understanding, measuring, and targeting specific cohorts and their behaviours, says Balasubramanian
TCL ups its marketing spend by five percent this fiscal; ad-spend account for 10% of its total revenue Premium Story
Traditional media accounts for 40% the marketing spend while rest 60% will be spend on digital
The number of total entries stood at 3,301 when compared with 3,021 in 2022.
Cosmetics brand Estée Lauder to remain bullish on digital ad-spends; to focus on social media platforms Premium Story
The cosmetics company recently roped in actor Manushi Chhillar as the global brand ambassador in addition to its new campaign…
Brands that made through this week for their mother’s day campaigns
BrandWagon Ad Talk with Baazi Games’ Varun Ganjoo Premium Story
The key premise of successful digital strategies is built on understanding and quickly adapting to the ever-changing consumer behavior, according…
Myntra claims to cater to over eight million Gen-Z customers and aims to take the number to 10 million in…
The campaigns by dating app companies seems similar to each other and focuses more on brand positioning and user experience
Rohan Bhargava, co-founder, CashKaro and EarnKaro, talks to BrandWagon Online about his weekends, favourite vacation destination and more.
In the sixth edition of #ShareTheLoad, the brand talks of how partners are growing apart due to the load of…
The company intends to promote the tenets of Indian heritage amongst the vast audience spread across the country
The advertising costs, including company sponsorships at a global level, are expensed as incurred and amounted to approximately $46.8 million,…
