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  3. rohit ohri

Rohit Ohri

Introduction
Rohit Ohri is the Founder of Ohriginal, a specialized culture consultancy he launched in 2024 after four decades of leading some of the world’s most iconic advertising networks. A titan of the Indian creative industry, Ohri has transitioned from building external brands to building the “internal character” of organizations. He…Read More
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Rohit Ohri is the Founder of Ohriginal, a specialized culture consultancy he launched in 2024 after four decades of leading some of the world’s most iconic advertising networks. A titan of the Indian creative industry, Ohri has transitioned from building external brands to building the “internal character” of organizations. He argues that in the 2026 business landscape, a company’s culture is its most potent and often overlooked competitive advantage.
Before founding Ohriginal, Ohri’s career was defined by transformative leadership roles at three global giants. As Chairman & CEO (and later Global Partner), he led FCB’s resurgence in India, transforming it into the country’s most globally awarded agency and securing major accounts like Tata Motors and Google. As CEO of Dentsu Asia-Pacific (excluding Japan), he was responsible for reinventing the Japanese giant’s identity in the Indian market and expanding its regional footprint across the continent. He spent 21 years at JWT, rising to Managing Partner, where he managed landmark businesses such as ITC, PepsiCo, and Nokia. Ohri is a frequent contributor to The Financial Express, where he explores the intersection of leadership, psychology, and brand resilience.

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Rohit Ohri Social Media Profile
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By Rohit Ohri
GoaFest not just a fest. It is advertising’s IPL Premium Story

Through initiatives like GoaFresh, GoaFest is emerging as Indian advertising’s talent incubator, bridging the gap between classrooms and the rapidly…

By Rohit Ohri
May 28, 2026 05:22 IST
The Real Test of Culture: How Organizations Behave in Moments of Crisis and Truth. (Image Source: Reuters)
The Lasting Legacy of Crisis: What Employees Remember

True organizational culture is not defined by mission statements, but by how a company responds to pressure – in times…

By Rohit Ohri
July 16, 2025 20:42 IST
corporate culture, Jeff Bezos, Amazon, environment, corporate
Culture shows its colours when the going gets tough

Culture is revealed not in success, but in struggle. This piece by Rohit Ohri explores how organisations respond to failure…

By Rohit Ohri
July 16, 2025 03:00 IST

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