Nafisa Salim

Introduction

Nafisa Shaheen aka Nafisa Salim works as Senior Correspondent with Financial Express. Nafisa works as part of the BrandWagon Online team where she covers the technological aspect of marketing and advertising and everything related to the world of brands. In her current role, she is responsible for driving the website traffic, breaking stories on the martech and adtech beat, writing analytical articles and reports. Nafisa has written industry breaking stories on marketing, advertising, martech, edtech and gaming. She has interviewed industry stalwarts from leading organizations including Google, Godrej Industries, Affle, MiQ, LinkedIn, Uber, Lexus, Merkel and others. A young and dynamic media professional who loves the world of breaking news and exclusive stories. Nafisa believes that curiosity and risk is her DNA! She has been diving into the world of business of brands since 2018. Prior to joining Financial Express, Nafisa was part of the exchange4media group as a Correspondent covering digital marketing, advertising, corporate communications and public relations. During her three year long stint at the organisation, Nafisa had written breakthrough stories on the trending topics concerning her beat, wrote analytical articles, made reports and cover stories for the maganize, PR Commune. She has interviewed industry stalwarts including visionaries from Google, Apple, Amazon, Flipkart, ITC Limited, Mankind Pharma, KPMG, Deloitte, Capgemini and others. Along with beat reporting, Nafisa has also made her presence in on-ground events as a moderator, host and speaker for the company. With an experimental bend of mind, Nafisa later ventured into the corporate communications industry by joining as Senior Associate- Corporate Communications at BharatPe. During her nearly two years of stint at the growing fintech startup, she worked on various aspects of communications encircling digital PR, external communications, internal communications, stakeholder reputation management, crisis management,digital marketing, social media management, media relations and more. Nafisa drove award winning campaigns for the organization which made a mark in the industry for its innovative and challenging approach. Nafisa takes pride in being a part of the team that handled one of the most talked about media crisis for the company and successfully managing the reputation of the company. A graduate in Science from Banaras Hindu University, Nafisa completed her Post Graduate Diploma in English Journalism from the Indian Institute of Mass Communication, New Delhi. When not busy breaking stories, Nafisa can be found travelling and exploring different cuisines. A true believer of “What goes around, comes around”, Nafisa can be reached out at nafisa.shaheen@financialexpress.com for any queries/suggestions.

By Nafisa Salim

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