I absolutely believe that the digital product out of India is at par with the best in the world and…
With the recent announcement of GST (Goods and Services Tax) rates for various sectors, its foreseeable impact on consumer sentiment…
Indian Premier League (IPL), which ended its 10th season on May 21, garnered 1.25 billion impressions, according to recently released…
Parle Products, a biscuit and confectionery manufacturer, is entering a new category – pulses – with the launch of a…
The government considering the relaxation of foreign direct investment (FDI) in print media to 49% from 26% could be positive…
Experiential categories such as fashion and lifestyle invest heavily on influencer marketing. Even technology and automobile brands rely on it…
To announce the launch of Chilli Chizza, KFC India roped in rapper Baba Sehgal. The fast food restaurant chain said…
Vineet Gupta, Group CEO (designate) and Aditya Kanthy, Group MD (designate), DDB Mudra Group.
For morning flights, it is The Habit of Winning by Prakash Iyer, and for evening flights, Inner Engineering by Sadhguru.
Milton uses a quirky tone to advertise its range of tiffins by staying true to its core product proposition —…
‘The Godfather movies. I can watch anything with Gene Hackman/ Morgan Freeman/ Meryl Streep/ Sanjeev Kumar/ Nawazuddin Siddiqui/ Irrfan Khan…
With over a decade spent studying the digital transition of media companies and having authored numerous case studies on business…
Smart companies know there is often a significant gap between knowledge gained at schools and colleges, and the practical skills…
Finding the right talent is the single-biggest issue most companies face, as many agree that there is a gap between…
Homogeneity in telecom is back, with Jio, Airtel and Vodafone tripping over themselves to offer fast data
In an attempt to bring back audiences and keep up with changing consumption habits, Doordarshan is in makeover mode.
Consistently keeping up its premium brand image in India, Honda Cars has made inroads into various pockets of the country.…
Measurement. Metrics. Data. Independent, third-party verification. Viewability. Trust. Transparency.
