From IPL to ISL to Kabaddi League: Too early to ask about revenues of sporting leagues?
The sporting landscape in the country has been given a new lease of life, thanks to the proliferation of numerous leagues. But it may be too early to ask about revenues, as stakeholders play out the waiting game
Frooti ad: Choos the Mango? No, thanks
Mango drink brand Frooti has been one of the country’s favourites. However, its new advertisement fails to generate any feeling among viewers and it is debatable as to whether it will inspire one to go and pick up a Froot
IPL scores on TV and digital
Jerome Chen, DGM, Vivo India, believes that being a young brand in India, the association with IPL as title sponsor will bring it to the forefront of consumers.
How to market differently: A lesson or two from OnePlus
OnePlus India has launched its first ever brand campaign #OneMore
Face Off: We’re exporting pitch ideas from India to our other markets says Craig Greenfield
Since 2005, Craig Greenfield’s interest in scaling large client programmes and developing company-wide processes has helped Performics successfully transition into the first truly global performance marketing agency. To del
Startup 2.0
A few years back, the advertising industry witnessed a slew of start-ups championed by admen who wanted to move out of mammoth networks.
Google ad: Catching the cricket fever
Google’s new campaign taps into the cricket fever in India and moves away from the long format TVCs the brand has put up in the past
Face Off: IKEA wants to stimulate the entire furniture segment says Ulf Smedberg, country marketing manager, IKEA India
The world-famous furniture company, which has been sourcing from India for the last 28 years, is all set to open its first store in Hyderabad in 2017.
Lost in translation
As a brand makes the leap from traditional to digital, is its personality getting compromised? Are advertisers and their agencies integrating the brand voice well in the process?
Face off: IPL is our baby; we won’t let it go, says Rohit Gupta
Come April, all eyes will be glued to the television sets as the biggest cricketing event — Indian Premier League (IPL) — will commence its ninth season.
Sony closes 90% of its ad inventory for ninth season of IPL
With a little over a month to go, official broadcaster Sony Pictures Networks India (SPN) has already closed 90% of its advertising inventory for the ninth season Indian Premiere League...
Face off: What NDTV is building is more important than profits, says Vikram Chandra, Group CEO, NDTV
From the groundbreaking The World This Week (nominated as one of India’s five best television programmes since India’s Independence); the first private news on Doordarshan...
Askmegrocery.com ad: A matter of priorities
The ad film is crafted from the perspective of a woman (essayed by Kangana Ranaut) who is passionate about singing and dancing.
We want to sell ‘Made in India’ in India: Ulf Smedberg, Ikea
In an interview with Meghna Sharma, IKEA country marketing manager Ulf Smedberg shares the company's plans for India and how relaxation in FDI is helping it become the first-ever single international furniture brand to enter
The big picture
Having a captive audience is where cinema advertising beats other forms hands down. And to reach out to this audience, brands are taking in-film branding to a new level.
We have transformed all our brands: Radhika Piramal
With travel on everyone’s mind these days, carrying the right luggage is part of the checklist. And to ride the wave, VIP Industries has gone all out with trendy, colourful bags and suitcases launched under its various bran
The next big thing
The entry of global players like Netflix is disrupting the OTT (over-the-top) digital content ecosystem. But is India ready for sophisticated action in this space?
Online video gets an OTT push
With the entry of Netflix, the over-the-top (OTT) space in India may be seeing a flurry of activity, but when compared with other countries, things are still in a nascent stage.
Down, but not out
From Madhuri Dixit-Nene to Genelia D’Souza, faded Bollywood stars are seen flocking TV screens as the face for household products. But in the battle for relevance, who is winning — actors or brands?
Generating conversations
While the digital campaign may have got over 14 million hits, it fails to answer basic questions
Face off with Michael J Silverstein: Let’s be glad that buyers have short memories
In a chat with BrandWagon’s Meghna Sharma, Silverstein shares his insights on what brands must do to forge an emotional connection with consumers.
Are brands’ efforts to refocus on digital advertising paying off?
Brands today are revisiting social media, using newer platforms beyond Twitter and Facebook to tell their story. But are their efforts paying off?
Sony increases IPL 2016 advertising rates by 15%
Last year, the official broadcaster clocked advertising revenue of about Rs 1,000 crore and hopes to see a 10-15% hike in advertising revenue. IPL 8 had seen a 20-25% hike in viewership as well as increase in the number of ti
Big ticket IPL remains big brand branding fiesta
Ad rates for IPL (Season 8) commanded Rs 5-5.75 lakh for each 10-second spot
Face off: Our monthly ‘Fight Club’ helps us generate great work, says Rajdeepak Das
we have a ‘Fight Club’ — our ECDs meet every month so that without discouraging each other, we can help each other do better, says Rajdeepak Das, Chief Creative Officer of Leo Burnett
Coca-Cola ad: Carrying forward the tradition
The new campaign sees Alia Bhatt reprise her role as the newlywed bride.
Face off: Digital promotion was vital for #PRDP, says Rajjat A Barjatya
They say there are only seven kinds of stories in the world; plots and characters change — but the stories remain the same.
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