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Meghna Sharma

Articles By Meghna Sharma

231 Articles

Digital spends for marketers: India ad ecosystem still implements basic automation in buying and selling

Measurement. Metrics. Data. Independent, third-party verification. Viewability. Trust. Transparency.

Pops’ HyperCollective: Symbolic of changing times

HyperCollective, KV Sridhar’s entrepreneurial venture, builds a collaborative machinery to cater to the changing needs of the market

We want to be seen as a native brand in India: National Geographic Partners’ Declan Moore

After partnering with 21st Century Fox, National Geographic Partners is all set to take the genre to the next level.

Rasna is 40 years’ old, but the company has plans in place for the coming months

Summers are upon us, which means time for beverage companies to go into hyperactive mode. Taking a cue is Rasna, which is revamping its flagship fruit-based concentrate drink in a new avatar.

Advertising expenditure: faster growth foreseen after media agencies see demonetisation effect wearing off

A yearly ritual, many media agencies across networks have come up with their advertising expenditure (AdEx) forecast for 2017.

advertising expenditure, ADEx, WPP’s GroupM, Publicis’ Zenith, Madison Media, demonetisation, Demonetisation aftermath, Sam Balsara, OTT platforms, durables, education, mobile handsets

Amazon Prime Video ad film: Too contrived to convince one to subscribe

Amazon Prime Video’s ad film looks too contrived to convince one to subscribe to the service.

Amazon Prime Video, primetime, new technology, Digital savvy content lovers, digital content, movies and TV shows, OTT players

Virat Kohli brand value skyrockets to Rs 4 cr/day after being named Team India capt, but can he sustain it?

After becoming the Indian cricket team captain, endorser of 17 brands and a savvy investor/entrepreneur, the valuation of brand Virat Kohli is expected to get a further boost with his recent double century knocks.

Rise of brand Kohli: Endorser of 17 brands & savvy entrepreneur

After becoming team captain, endorser of 17 brands & savvy entrepreneur, valuation of brand Virat Kohli will only grow

IPL 2017: With demonetisation knocking off Rs 1,650 cr from ad spend, brands eye T20 tourney for booster shot

The demonetisation move knocked off R1,650 crore from overall advertising expenditure in November and December 2016, according to the recently unveiled Pitch-Madison AdEx report.

Living Foodz is for the food obsessed: Living CEO Piyush Sharma

We are investing in building an integrated food ecosystem. Content, community, commerce and technology are all at an inflection point. We are amply suited to make the most of this opportunity.

Baba Ramdev’s Patanjali Ayurved’s news channel ads strategy turns newsmaker

Patanjali Ayurved has disrupted the FMCG space with herbal products positioned at attractive points.

Ford India campaign: Automaker looks to break the ‘expensive service’ myths surrounding brand

Ford India, through its new campaign, looks to break the ‘expensive service’ myths surrounding the brand, and the protagonists play their part to perfection

Video-on-demand and OTT open avenues for the unconstrained rise of digital storytellers

The recent advent of video-on-demand (VoD) and over-the-top services (OTT) in the country has opened a plethora of avenues for content creators to tell their stories without constraints.

Coca-Cola’s #BrotherlyLove campaign missing the local Indian flavour

Though running global campaigns across markets isn’t new, advertisers agree that localising is important to create a connect.

Don’t enter start-up world if you can’t stomach twists and turns every day: Sideways’ Abhijit Awasthi

Influenced by the likes of Salvador Dali, Einstein and Walt Disney, it was difficult for Abhijit Avasthi to “continue doing what he was doing” as his curious and adventurous side grew more restless.

Ranveer Singh’s Thums Up ad: Nothing ‘toofani’ about it

Taking the toofani spirit to another level, the new campaign starring Ranveer Singh draws on the core idea of Main Hum Bhi Hoon, Aur Khaas Bhi. The Toofani Thums Up drinker shines in the face of danger as he saves school-goin

BTVi will soon put up a digital news network: COO Monica Tata

After a hiatus of over a year, Monica Tata has joined BTVi as COO. After Bloomberg decided to not renew its licensing agreement with Anil Ambani-owned Business Broadcast News (in January 2016), it tied up with news agency Reu

From Snapdeal-Aamir Khan, Baba Ramdev to Cyrus Mistry, here is the definitive list of newsmakers of 2016

From Pan Bahar, Snapdeal-Aamir Khan and Baba Ramdev to Cyrus Mistry, Siddharth Roy-Kapur and Balki, 2016 has been a melting pot of headlines for the Indian corporate, media and advertising world. BrandWagon presents a flashba

Connecting with Gen Alpha in a digital world

As the online content space for children witnesses robust growth, broadcasters are attracting them with VoD and OTT offerings

Demonetisation effect: Retail readies for a digital push

The cash crunch is pushing consumers to shop through plastic money and m-wallets, giving impetus to online retail

With You Tube launching Kids app in India, content creators are likely to add new shows

After one-and-a-half years of being in the US, YouTube finally launched its YouTube Kids app in India recently.

Shoppers Stop MD Govind Shrikhande looks to bring romance back to retail; here’s how

Celebrating its 25th anniversary in India, homegrown department chain Shoppers Stop is betting on achieving 15% of its revenue through digital by 2020.

Shoppers Stop MD Govind Shrikhande looks to bring romance back to retail; here’s how

Why Cadbury’s latest ad is not very palatable

For someone who wouldn’t have ever tasted a chocolate, the brand feels it was a great idea to showcase aliens getting immersed in the taste of Cadbury Dairy Milk and freeing their inner joy.

Advertising expenditure, how it turned out throughout the year across industry lines

The year has been good for us. There were many new entrants (app-based businesses like Ola, Uber, etc) for outdoor publicity along with traditional clients such as telecom, real-estate, BFSI, automobile, fashion, entertainmen

Himalaya Drug company eyes $1 bn turnover; honcho reveals what its biggest advantage is

Homegrown holistic wellness firm Himalaya Drug Company, which posted Rs 1,800 crore turnover last fiscal, is expecting to be a billion dollar company by 2020.

At A Lange & Sohne, the watch is the hero, we don’t want Brad Pitt: Anthony De Haas

In the quaint town of Glashutte, Germany’s prime watch-making district, stands a modern building nestling within itself a history of 100 years of timekeeping.

One Plus 3 ad campaigns: Just another festive film

The film narrates the story of Rohit, who is all set to spend Diwali with his girlfriend’s family, meeting them for the first time.

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