After becoming the Indian cricket team captain, endorser of 17 brands and a savvy investor/entrepreneur, the valuation of brand Virat Kohli is expected to get a further boost with his recent double century knocks.
Taking the toofani spirit to another level, the new campaign starring Ranveer Singh draws on the core idea of Main Hum Bhi Hoon, Aur Khaas Bhi. The Toofani Thums Up drinker shines in the face of danger as he saves school-goin
After a hiatus of over a year, Monica Tata has joined BTVi as COO. After Bloomberg decided to not renew its licensing agreement with Anil Ambani-owned Business Broadcast News (in January 2016), it tied up with news agency Reu
From Pan Bahar, Snapdeal-Aamir Khan and Baba Ramdev to Cyrus Mistry, Siddharth Roy-Kapur and Balki, 2016 has been a melting pot of headlines for the Indian corporate, media and advertising world. BrandWagon presents a flashba
The year has been good for us. There were many new entrants (app-based businesses like Ola, Uber, etc) for outdoor publicity along with traditional clients such as telecom, real-estate, BFSI, automobile, fashion, entertainmen