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    1. Business News
    2. Authors
    3. geetika srivastava

    Geetika Srivastava

    Satish NS, president, Haier
    After hours: Satish NS, president, Haier

    I have a deep appreciation for all types of gadgets, particularly those that make life easier, more convenient, and more…

    By Geetika Srivastava
    August 7, 2023 08:27 IST
    E-commerce will be one of the key drivers behind the increased consumer spending
    Consumer spending in India to exceed $4 trn by 2030: Report

    Spending on categories such as food, housing, apparel, transport and communication, and personal care is expected to increase two times…

    By Geetika Srivastava
    August 5, 2023 09:56 IST
    Twitter has renamed its iconic “retweets” to “reposts” and “tweets” to “posts”, triggering backlash from online users
    For many, Twitter’s X factor is a four-letter word

    Experts see $20-billion erosion in brand equity on shoddy rebranding

    By Geetika Srivastava
    July 31, 2023 08:54 IST
    I don’t fancy gadgets much, says Chakravarti
    After hours with YS Chakravarti, MD and CEO, Shriram Finance

    Chakravarti starts his day early on weekdays

    By Geetika Srivastava
    July 24, 2023 08:55 IST
    Palette resorts will be located in popular leisure destinations across India
    From quantity to quality

    OYO must change its budget perception for Palette’s success

    By Geetika Srivastava
    July 24, 2023 08:27 IST
    Media agencies are now “solution crafters”, says Aditi Mishra
    ‘Tech brings tool parity, not product parity’

    Mishra also talks about the role of technology, especially generative AI, and how it will shape the industry’s future

    By Geetika Srivastava
    July 19, 2023 08:59 IST
    The report said the value of the league's media rights has grown at an extraordinary CAGR of 18% from 2008 to 2023
    IPL brand value up 80%, hits $3.2 bn

    The report ‘IPL Brand Valuation Study’, valued the business enterprise of the league at $15.4 billion

    By Geetika Srivastava
    July 11, 2023 09:14 IST
    Twitter provided equal opportunity for all advertisers’ followers to see their tweets
    Hanging by a thread

    Limiting views will force advertisers to switch platforms

    By Geetika Srivastava
    July 10, 2023 10:00 IST
    Experts on how brands can insulate themselves from the risk of equity erosion
    Discussion: Brand dilution

    Is brand loyalty a thing of the past?

    By Geetika Srivastava
    June 23, 2023 10:33 IST
    Coffee chains also usually have high manpower costs as a number of people are involved in translating the experience to the consumer
    Brewing opportunities

    Rising competition signals room for growth in the sector

    By Geetika Srivastava
    June 19, 2023 10:11 IST
    industry, industry news
    ‘Competitors will follow, but may enter India differently’

    Dentons has become the first foreign law firm to enter India by combining with New Delhi-based Link Legal.

    By Geetika Srivastava
    June 16, 2023 01:45 IST
    The chocolate sector, dominated by a handful of large brands, is set to grow to $4.1 billion by 2028 at a CAGR of 8.8%
    Sugar rush

    Why brands are rushing to grab a bite of the $2.4 billion market

    By Geetika Srivastava
    Updated: June 12, 2023 10:15 IST
    Batra starts his weekdays early, around 5-5:30 am, with a gym session
    After hours: With Mohit Batra, founder and CEO, MarketsMojo

    The best part about my job is the thrill of creating something new, Batra said

    By Geetika Srivastava
    June 12, 2023 09:03 IST
    Selected brands will receive support on Reels campaigns at Meta’s expense
    Reels of change

    Meta has set the ball rolling on monetisation

    By Geetika Srivastava
    Updated: May 22, 2023 09:18 IST
    iThink Logistics, India Post, collaboration, partnership, delivery, e-commerce, technology, logistics
    Disrupting the delivery game

    The platform has the potential to challenge Zomato, Swiggy

    By Geetika Srivastava
    May 15, 2023 09:05 IST
    Shahir Muneer talks about the growing use of technology in music production and distribution
    Interview: Shahir Muneer, founder and director, Divo

    ‘Standalone music subscription remains a challenge in India’

    By Geetika Srivastava
    May 10, 2023 08:55 IST
    Satish Chandra Je, VP, renal care & site leader, Bangalore R&D, Baxter India
    After hours: Satish Chandra Je, VP, renal care & site leader, Bangalore R&D, Baxter India

    Chandra says, “My team and I are committed to developing patient-centric innovations that address the unmet needs of renal patients…

    By Geetika Srivastava
    May 8, 2023 09:00 IST
    With a new logo and tagline — “beyond weather” — the company is rebuilding its image
    Finding its place in the sun

    Skymet wants to showcase its expertise beyond forecasting

    By Geetika Srivastava
    May 5, 2023 09:01 IST
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