A look at Viacom18’s sports-driven strategy and its implications
Why today’s brands are enlisting stars no longer in the limelight?
‘We prefer to think of our business as B2C’
Mastercard is betting big on its ICC partnership for the men’s World Cup
The ad film, ‘Tea – India’s Favourite Social Network’ from Brooke Bond Red Label makes you long for conversations and…
Who is winning the CTV vs linear TV war in India?
‘Advertising has evolved to include marketing solutions’
Here we ask some creative leaders to talk about the iconic ads they would like to recreate.
The changes in branding collateral have evoked mixed reactions from brand experts; while some appreciate the overall look and feel,…
How fast food chains are dishing out pocket-friendly offerings to tackle inflation
Cadbury continues to stay on top of mind by marrying empathy with technology
As per agency sources, 10-second spots during the Asia Cup are being sold at around Rs 22-25 lakh for India-Pakistan…
‘Campaign went beyond just igniting interest’
How brands can make the most of moment marketing
When is a good time to retire a popular mnemonic?
‘We are fine-tuning the identities of our various brands’
Will Barbie the movie stoke demand for Barbie the doll?
Ethnic drink J is betting on GenZ consumers to grow market share
