BrandWagon Online

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OPPO India launches new film to promote its F19 Pro Series

Conceptualised by Taproot Dentsu, the film features brand ambassador Varun Dhawan

The film showcases the new artificial intelligence (AI) highlight portrait video feature

Auto advertisements registered 24% decline on TV in 2020: TAM AdEx

As per the TAM report, TVS Motor Company emerged as the top advertiser on television with 11% share of the sector ad volume

Digital, on the other hand, saw KIA Motors Corporation securing the numero uno position with 10% share of the ad volume.

iProspect launches as a new agency in India and globally

The new agency reveals its digital-first global proposition, evolved capabilities, and fresh identity

The new agency will fuse existing capabilities such as brand building, strategic planning, business intelligence, marketing activation and performance optimisation, plus the capabilities of scaled services within dentsu international

MPL launches new campaign to promote esports with Leander Paes and Geeta Phogat as brand ambassadors

Through this campaign, MPL aims to showcase the importance of esports and highlight the need for specific skills, talent and practice for succeeding in esports

The campaign will have a total of six films, three each featuring Leander Paes and Geeta Phogat.

Upstox joins IPL as official partner

Through this partnership, Upstox aims to create awareness about stocks and mutual funds

Upstox currently has over 2.8 million customers.

Mirum India wins the digital mandate for Xotik Frujus’ Jeeru

The agency is tasked with building the brand Jeeru on digital and subsequently drive online sales

Mirum will provide social media management and online reputation management services for the brand

Wondrlab bags the mandate for Possible

The agency will help the brand build awareness and formulate a repositioning strategy within the Indian market

With the Possible business win, Wondrlab has now introduced a remuneration model, offering clients a new objective-based, sweat and investment-led fee structure

Viacom18 restructures its leadership team to bolster its digital and broadcast businesses

Ferzad Palia assigned expanded mandate as head – SVoD and international business, Viacom18 Digital Ventures while Anshul Ailawadi elevated to business head, youth, music and english entertainment

Palia will report to Gourav Rakshit while Ailawadi will be reporting to Rahul Joshi

Star Sports launches #IndiaKaApnaMantra campaign for IPL 2021

The campaign features Mahendra Singh Dhoni highlighting how continued hunger for success can be a driver for excellence

IPL 2021, Star Sports, MS Dhoni, MS Dhoni IPL 2021

Sony Pictures Networks India comes on board as the official broadcaster of Ultimate Kho Kho

Ultimate Kho Kho will be telecast in English as well as Hindi with regional language commentary

Ultimate Kho Kho Set to take a giant leap with multi-year deal with Sony Pictures Networks India.

ANTS Digital to manage the digital mandate for Navneet Education Limited

The agency will be responsible for driving digital communications for its sub brands - Youva and HQ

The aim of this partnership is to build a strong brand visibility, drive engagement, and create an active follower base in the digital space

Salesforce names Sanket Atal as India managing director

Atal joins Salesforce to help drive next phase of growth and innovation in India

Atal will report into Arundhati Bhattacharya, chief executive officer and chairperson, Salesforce India

Ogilvy India ropes in Kedar Mehta as head of consulting for its experience business in India

Mehta has previously worked with Hansa Customer Equity, TCS, KPMG and Reliance Jio

His major work contributions lie in the areas of customer experience, digital transformation and marketing and customer relationship management

Discovery creates unified marketing solutions

The launch of discovery+ and combined international advertising sales approach offers brands new audience engagement opportunities at scale

Nancy Daniels, Chief Brand Officer, Discovery & Factual, described the documentary as a "deep-dive" into the ongoing global crisis.

Voot Select clocks in a million paid subscribers in a year

The platform plans to release 10-12 regional content this year

Voot Select claims to have a robust line-up of content and plans to release an original content every month.

Bata names Kartik Aaryan as the new face of the brand

The association will begin with the launch of a new campaign

Aaryan will be seen promoting popular brands under the Bata umbrella

ASCI investigates 1885 complaints between October and December 2020 for misleading claims

Education and healthcare sector accounted for the maximum number of complaints

During the third quarter, complaints regarding surrogate advertising also picked up post the IPL

Online content consumption surged significantly during March last year due to lockdown: Report

Game application Ludo King's user base went up from 3. 7 million to 9.5 million within the first 10 days of March 2020

The report also found "comedy" to be the most preferred genre by Indians in 2020.

Disney+ Hotstar onboards 10 sponsors for IPL 2021

IPL is scheduled to start on April 9 and the final match will be held on May 30

The series will be streamed on Disney+ Hotstar in five languages – English, Hindi, Telugu, Kannada, and Tamil.

Kartik Aaryan named the brand ambassador for Doritos in India

The partnership is aimed at further increasing the brand's reach in the country

Aaryan recently posted a picture of himself on social media holding a placard with jumbled letters “TOROIDS”

Havas Media wins digital media mandate for CG Foods’ Wai Wai

The mandate includes digital media and website management duties

The account will be handled out of the agency’s Gurgaon office led by Uday Mohan, president – North and West India, Havas Media

Ashish Singh joins Carat India as vice president planning

Singh will lead the agency’s digital mandate for North and East

Prior to this, Singh was with Mindshare India where he held the position of partner – digital

International Women’s Day 2021: How brands are urging women to challenge the norm

From Adidas, Pepperfry, to Shaadi.com and Viacom18 Studios, brands across sectors have rolled out campaigns to celebrate women

Brand campaigns launched on the International Women’s Day 2021

Google announces a series of efforts to support economic empowerment of women

The tech company has set aside $25 million global grant for Google.org Impact Challenge for Women and Girls

Google commits to support 1 million rural women entrepreneurs in India

Slice rolls out a new campaign featuring brand ambassador Katrina Kaif

The new Slice TVC will be amplified across TV, digital, outdoor and social media with a 360-degree campaign

The new TVC film shows brand ambassador Katrina Kaif posing the ultimate taste challenge to a fan

Facebook celebrates the power of connections in the new ‘More Together’ campaign

The campaign has been conceptualised and executed by Taproot Dentsu and Dentsu Webchutney

The campaign will go live in multiple languages across TV, digital, print, radio and OOH
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