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BrandWagon Online

At the core of PicSee’s model is what it calls a “give to get” sharing loop; users automatically receive photos of themselves, but only when they agree to share their own in return.
Koo cofounder Mayank Bidawatka returns with AI photo-sharing app PicSee

Developed by Billion Hearts Software Technologies, Bidawatka’s new Bengaluru-based startup, backed by Blume Ventures, General Catalyst, and Athera Venture Partners,…

By BrandWagon Online
October 16, 2025 14:32 IST
Net revenue stood at Rs 415 crore as of 31 March 2025, as compared to Rs 505 crore in the previous year, as per data from The Arc.
Sugar Cosmetics reports 17.8% drop in FY25 revenue, EBITDA turns negative

The Vinita Singh- and Kaushik Mukherjee-led company’s EBITDA slipped to a loss of Rs 108 crore, with margins deteriorating to…

By BrandWagon Online
October 15, 2025 12:45 IST
The ECI has also instructed all contesting candidates to declare their authentic social media handles at the time of filing nomination papers.
ECI cracks down on political ads, mandates disclosure of ad expenditure ahead of Bihar polls

The Commission said the MCMCs will also monitor media content closely to detect and act against instances of “paid news”…

By BrandWagon Online
Updated: October 14, 2025 14:45 IST
According to bankruptcy filings, First Brands disclosed liabilities of between $10 billion and $50 billion, against assets worth less than $10 billion.
First Brands CEO Patrick James resigns amid $2.3-billion accounting scandal

James, a Malaysian-born entrepreneur, founded First Brands in 2013 and expanded the company through a string of debt-financed acquisitions, buying…

By BrandWagon Online
October 14, 2025 12:16 IST
Click-through rates are rising quickly, with Eastern India showing a CTR of 0.39%, compared to 0.26% last year.
91% of viewers are watching CTV ads till the end — here’s why brands are betting big on it this festive season

The Consumer Electronics Ad Engagement Benchmark Study, which analysed over 200 campaigns, found that the average video completion rate on…

By BrandWagon Online
October 13, 2025 17:04 IST
Reports suggest MTV’s music channels will also close in Australia, Poland, France, and Brazil.
Paramount to shut MTV’s music channels as part of $500 million global cost cuts 

According to the media organisations, the move shadows consumers increasingly turning towards YouTube and other social media platforms for music…

By BrandWagon Online
October 13, 2025 11:24 IST
The report further mentioned how 2025 saw two $100 million+ rounds, as compared to three during the same period last year.
India’s fintech funding dips 17% in 2025, but early-stage startups buck slowdown: Tracxn

Early-stage funding increased by 8% year-on-year to $598 million, pointing to continued interest from investors in newer startups. In contrast,…

By BrandWagon Online
October 10, 2025 17:03 IST
India’s connected TV base has grown rapidly to about 40 million homes, as smart TVs and affordable broadband make streaming more accessible.
I&B ministry asks BARC to include connected TV viewership in audience ratings

BARC, jointly promoted by the Indian Broadcasting and Digital Foundation, the Indian Society of Advertisers (ISA) and the Advertising Agencies…

By BrandWagon Online
October 10, 2025 15:38 IST
Man nabbed after posing as senior Infosys employee for months, duping firm of Rs 6 crore
69% of Indians exposed to deepfake holiday scams; face 12 fraud attempts daily, says McAfee

The report further reveals that Indians face an average of 12 scam attempts per day, across texts, emails, and social…

By BrandWagon Online
October 10, 2025 14:03 IST
Executives familiar with the company’s operations said Bira 91’s production came to a standstill in July, and that global investment firm BlackRock, which was reportedly in advanced talks to inject Rs 500 crore into the promoter group, has since withdrawn from the proposed deal.
Bira91 employees demand CEO Ankur Jain’s ouster over alleged unpaid dues, governance failures

The employees have alleged “corporate governance failures, lack of transparency, delayed employee dues and vendor payments”, and pointed to pending…

By BrandWagon Online
October 10, 2025 11:07 IST
Other brand winners included Hero MotoCorp (Automotives & Accessories), HDFC Mutual Fund (Banking & Finance), Asian Paints (Home Décor & Fittings), Colgate-Palmolive (Personal Care), Meta (Telecom & Technology), as well as Swiggy, Urban Company, Dream11, Tanishq, MakeMyTrip, and Stayfree.
Nestlé India, Gabit, Ogilvy, Moonshot among big winners at IndIAA Awards 2025

Nestlé India won in the Food & Beverages category, while Gabit secured the award in Consumer Electronics. Leading agencies Ogilvy…

By BrandWagon Online
October 9, 2025 20:43 IST
In Tier 1 cities, 61% of shoppers said they actively choose Indian brands, while 59% of respondents align their festive spending with social or environmental causes.
Nearly half of Indians plan festive shopping from startups, report reveals

The report notes that India’s festive retail economy is expected to grow by 23% and reach an estimated $125–150 billion…

By BrandWagon Online
October 9, 2025 16:43 IST
The petition, filed on 8 October, is the first legal challenge seeking to halt the CCI’s probe into one of the firms.
Madison Communications moves Delhi HC against CCI’s ad industry collusion probe

Madison was among several major advertising agencies and broadcasters raided by the CCI earlier this year over alleged collusion on…

By BrandWagon Online
October 9, 2025 14:16 IST
jio google ai pro
Bombay HC bars firm from using Reliance’s ‘Jio’ trademark for taxi services

The court noted that unauthorised use of the widely recognised ‘Jio’ brand was likely to cause significant harm to RIL’s…

By BrandWagon Online
October 9, 2025 12:27 IST
India’s current copyright law, last updated in 2012, does not explicitly cover AI use.
Hollywood and Bollywood push India to tighten copyright rules for AI

At the centre of the debate are two opposing camps: global and Indian film studios calling for tighter safeguards, and…

By BrandWagon Online
October 8, 2025 16:55 IST
On the financial front, the company reduced its net loss by 78.5% to Rs 243.3 crore in FY25 from Rs 1,131 crore a year earlier, while operating revenue rose 49% year-on-year to Rs 2,886.6 crore.
PhysicsWallah records 4.13 million transacting users, revenue up 49% in FY25

PW’s daily active users more than doubled, climbing from 930,000 in FY23 to 2.7 million in FY25, while the average…

By BrandWagon Online
October 7, 2025 15:34 IST
Paramount and CBS recently settled a $16-million lawsuit with former President Donald Trump over a 60 Minutes interview with then–Vice President Kamala Harris, and the network remains under FCC investigation for alleged “news distortion.”
Paramount Skydance buys The Free Press in $150 mn deal, appoints Bari Weiss to head CBS News

Weiss, who will report directly to David Ellison, CEO of Paramount Skydance, left The New York Times in 2020 after…

By BrandWagon Online
October 7, 2025 11:27 IST
iPhone 18, iPhone 18 Pro expected launch date, India price, camera, design, display and more
Own an Apple iPhone 17 Pro Max for min Rs 7,700 per month – welcome to luxury renting

According to their website, users can rent an iPhone 17 base model for Rs 3456 per month, as compared to…

By BrandWagon Online
Updated: October 7, 2025 10:23 IST
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A Calibrated FDI Shift: Why Allowing Inventory for E-Commerce Exports Is a Masterstroke for India

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