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Badri Beriwal

Introduction
Badri Beriwal is the Chief Strategy Officer (CSO) and Chief Business Development Officer (CBDO) of Bata India. With over two decades of experience in the FMCG and retail sectors, Beriwal is the lead architect of Bata’s modern transformation. He is credited with pivoting the century-old footwear giant from a traditional…Read More
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Badri Beriwal is the Chief Strategy Officer (CSO) and Chief Business Development Officer (CBDO) of Bata India. With over two decades of experience in the FMCG and retail sectors, Beriwal is the lead architect of Bata’s modern transformation. He is credited with pivoting the century-old footwear giant from a traditional family brand into a tech-forward, “omnichannel-first” powerhouse that resonates with Gen Z and millennial consumers.
Before joining Bata, he held senior leadership roles at Britannia Industries, Walmart India, GSK Consumer Healthcare, and Veeba. At Britannia, he served as the Chief Business Officer (CBO), where he led strategic joint ventures and expanded the company’s snacking footprint.
During his tenure at Walmart (Bharti Walmart), he was instrumental in building the private-label business from the ground up, sharpening his expertise in category management and supply chain logistics.
He is an alumnus of St. Xavier’s College, Kolkata, and holds a PGDBA in Marketing from NMIMS, Mumbai, blending traditional business discipline with modern retail agility.

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By Badri Beriwal
Celebrity marketing: Aspiration through a new lens Premium Story

Today, the stronger question is not whether a celebrity is known, but whether the association feels natural to the consumer

By Badri Beriwal
May 27, 2026 22:21 IST

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