Ra.One all set to beat bodyguard in level 3

Written by Sohini Mitter | Mumbai | Updated: Oct 29 2011, 05:33am hrs
Ra.One, the Shah Rukh Khan-starrer superhero flick produced by Red Chillies Entertainment and Eros International, which released across 3,100 screens on Diwali (October 26), is set for a R100 crore opening weekend, say film trade analysts.

The film, which was made at a budget of R150 crore, has already grossed R62.5 crore from the domestic market in the first two days, and is set to break Salman Khan-starrer Bodyguards record of the highest opening weekend collections. Bodyguard, which released on August 31, 2011, on the occasion of Eid, went on to collect R85.5 crore in its five-day opening weekend.

Ra.Ones opening weekend collections can go up to R110 crore, says film trade analyst Taran Adarsh. Its the biggest Bollywood film to release on Diwali. A festive weekend, coupled with the buzz surrounding SRKs high-tech offering, has led to higher footfalls in multiplexes. With no major releases on Friday, the film is expected to get a clear run at the box office. The second week could yield R40-50 crore in revenues, Adarsh added.

Single screen theatres have fetched much of Ra.Ones revenues. About 45% of the collections have come from single screens, which are witnessing good occupancy, says Nandu Ahuja, senior vice-president, distribution, Eros International Media. The film has opened at 95-100% collections from most territories. Such numbers are not possible without the support of the single screens.

Of the 3,100 screens showing Ra.One, 1,850 are single screen theatres, while 1,250 are multiplex properties. Most multiplexes have increased their number of shows to 20 per day and are witnessing occupancy levels of more than 80%.

Besides good domestic collections, Ra.One, which also released across 904 screens overseas, grossed R6.5 cr on the opening day. It is phenomenal by any standards, says Komal Nahta, trade analyst and editor of Film Information magazine.

According to Nahta, the film collected R1.5 crore in the UK and R1.12 crore in the US on the opening day. In Singapore, where Ra.One released on Tuesday, collections stood at R19 lakh on the first day and increased to R41 lakh on the second.

SRKs last film My Name Is Khan collected R40 crore from overseas markets, Kamal Jain, chief financial officer of Eros, said in an earlier interaction with FE. Were expecting a 15-20% increase for Ra.One as the hype is greater. Ra.Ones success continues the trend of Shah Rukhs box office domination during Diwali.

His Diwali releases have always fared well at the box office, says Adarsh.

Some of the biggest hits were DDLJ, Dil Toh Pagal Hai, Kuch Kuch Hota Hai, Veer Zara and Om Shanti Om, adds Adarsh.