"My work takes me closer to the consumer"

Written by Rohit Nautiyal | Updated: May 31 2011, 05:54am hrs
Atul Chand

Divisional Chief Executive, Lifestyle Retailing, ITC

*I love my brand: It's passionate!

*My job is great: I get to appreciate fashion, design, beauty and aesthetics. Most importantly, my work being a part of lifestyle retailing, takes me close to the consumers and the feedback is instant.

*The turning point in my career: It came about a decade back when I moved into the retail sector, which was in its infancy stage then. It was interesting to learn about the new and different facets of retail and leverage the emerging opportunities for the growth of Wills Lifestyle. It provided a great platform to develop deeper insights and move closer to the consumer.

*In my free time: Besides spending quality time with my family, I am into light adventure sports like paragliding, trekking, rafting, etc. I love to explore India by taking short breaks from work as opposed to 3-week-long holidays. Experimenting with cuisines is another area of interest I like to focus on in my free time.

*My favourite social networking site: Facebook

*Brand I like to wear: Wills Lifestyle and John Players. I am an ITC fan.