Despite three films hitting theatres this Friday, film trade analysts say that earlier releases-Singh is Kinng and Bachna Ae Haseeno-will continue to do brisk business.

The three films releasing today are Phoonk by Ram Gopal Verma (RGV) productions, Mumbai Meri Jaan by UTV and Maan Gaye Mughalle Azam by Pritish Nandy Communications (PNC).

Devang Sampat, senior vice-president, Cinemax, said, ?There has been zero advance booking so far through our ticket booking counters at the theatre for all the three new films.? He added that bookings through tele-booking and over the Internet are also negligible.

On the other hand, Singh is Kinng and Bachna Ae Haseeno have already sold estimated 85% and 95% respectively for the forthcoming weekend.

Analysts have also declared Singh is Kinng as one of the most successful films of the recent past which has already raked in an estimated worldwide net profit of Rs 90 crore over the first week and is set to cross Om Shanti Om?s highest collection of Rs 167 crore in worldwide ticket sales.

Of these three new films, the producers of Phoonk-a horror movie-have declared a Rs 5 lakh cash prize for anyone who watches the film alone in a theatre.

Film trade analyst Vinod Mirani said this will turn off a number of girls, housewives and families. Also ?Mumbai Meri Jaan is about bomb blast, a topic which is not much appreciated by the audience any longer.?

Arun Bhatia, general manager, Inox, said, ?In recent times, we had very big releases and compared to that, , the demand for the new films is quite weak.?

At Inox, the occupancy rate for Maan Gaye Mughalle Azam is around 15%, Phoonk and Mumbai Meri Jaan together around 10%, and Singh is Kinng and Bachna Ae Haseeno another 20% jointly.

Rahul Takalkar, EVP operations (west) for Fun Cinemas said, ?All the three films are of different genres and so it will be unfair to compare them.?

At Fun Cinemas Singh is Kinng and Bachna Ae Haseeno are doing better with advance occupancy rates of 16% and 25% respectively.

On the other hand Maan Gaye Mughalle Azam, Phoonk and Mumbai Meri Jaan has got 18%, 15% and 10%, respectively.