Harley-Davidson is gearing up to cash in on the interests shown by the Indian market.
Taking a cue from the recent auto expo held in New Delhi and betting big on the Indian market, Harley-Davidson India has decided to make its products available in India under completely built unit (CBU) format from June-end onward. The company is planning to launch 12 products in India and all from the US.
As part of this initiative, Harley-Davidson India on Wednesday announced the appointment of its first five dealers across the country which includes Bangalore, Chandigarh, Hyderabad, Mumbai and New Delhi.
Harley-Davidson India managing director Anoop Prakash said, “I’m delighted and proud to welcome on-board the first dealers in India to the Harley-Davidson family. Each owner brings distinct talents and a shared passion for delivering extraordinary customer experiences. Our aim is to create a strong network that will provide our customers a world-class Harley-Davidson ownership experience and we are off to a great start.” The dealers appointed will be the sole retailers for Harley-Davidson motorcycles, genuine parts and accessories and Motor clothes apparel and will operate authorised service centres across the five cities in India.
Harley-Davidson India commenced operations in August 2009 and will offer 12 models from their 2010 line-up, with bookings beginning on April 20, 2010 in each city. The price will range between a minimum of Rs 6.95 lakh (ex-showroom Delhi) to a maximum of Rs 34.95 lakh, said a spokesperson.