Last month, the Cabinet Committee on Economic Affairs (CCEA) has approved the proposal from to ban FDI in the tobacco sector, jeopardising plans of Japan Tobacco, BAT and the Altria Group in India. The ban had shut the door permanently on Japan Tobaccos proposal to invest $100 million into its Indian subsidiary. The move will leave the field wide open for ITC to increase its dominance in the growing cigarette market. In India, three major cigarette players dominate the market, primarily ITC with more than 50% market share. Godfrey Phillips and VST are two major players after ITC. The move to ban foreign investments in tobacco has been controversial since the proposal came soon after Japan Tobacco announced its intention to raise its stake in the local unit to 74% from 50%.