A recent internal survey, commissioned by the party, has projected the best and worst case scenarios - maximum 196 seats and minimum 90 seats.
The survey has suggested that in the absence of a wave in favour of any party, the outcome of the next general elections would be an aggregate of states results. With this assessment in mind, the survey has said that the party must work on state-wise coalitions.
For this, it has identified few regional political outfits, including AGP in Assam, TMC in West Bengal, AIADMK in Tamil Nadu, TRS in Andhra Pradesh, INLD in Haryana, JMM in Jharkhand and Panthers in jammu & Kashmir.
The survey has also cautioned the party against anti-incumbency in Madhya Pradesh, Rajasthan, Chhattisgarh and Orissa, where the party is ruling in alliance with BJD. It, however, projected gain in Delhi and Karnataka.
Segmenting voters into various categories, the survey suggested the BJP to focus on youth by catching them young, tribal by making big promises and women by showing them big dreams. Considering parties like SP, TDP, BSP and others as UPA vote splitters, it has also been suggested to find ways and means to strengthen them. One way of doing so is to make them believe that BJP is their main rival than the Congress, it said.
Suggesting a genuine survey for local incumbency in the party-ruled states, it urged to seriously think of changing candidates with adverse incumbency.
Corruption topping the list of anti-incumbency factors, the survey has asked the party to pass the reservation imbroglio in Rajasthan to Centre, empower tribals in Madhya Pradesh and Chhattisgarh and sort out niggling difference with ruling alliance partner BJD. The survey has identified Bihar as a state of real opportunity for the party, whereas in Gujarat BJP needed to be just cool UP with maximum number of 80 seats, still remains a headache for the party, as even in the best scenario BJP would not be able to get more than 20 seats.