Page 7 of Advertising

uBlock Origin is loved by many because it stops ads from popping up on websites. However, the new Manifest V3 system removes a feature that uBlock Origin and similar extensions need to do their job.

Google removes over 247 million harmful ads in India in 2024; financial scams top violation list

Leading the list of policy violations were ads related to financial services, followed by trademark infringements, abuse of the ad…

April 16, 2025 15:30 IST

Each creative in the campaign is inspired by a well-known film line, repurposed to reflect themes from the advertising world.

From scripts to scripts: ABBY Awards 2025 channels Bollywood to celebrate Adland

The Ad Club’s ABBY Awards 2025 campaign blends Bollywood and advertising to showcase its global partnership with The One Show.

April 14, 2025 17:04 IST

By initiating this campaign, Lakmē aims to bring clarity to consumers navigating a category full of high-SPF labels and limited verification, while reinforcing its role in shaping the standards of sun care in India.

Lakmē to Sunscreens: Don’t SPF me unless you mean it

Lakmē launches the #LakmēSPF50Truth100 campaign to expose misleading SPF claims in India’s sunscreen market. With in vivo testing and a…

April 14, 2025 12:29 IST

"Brands need to be on a conscious journey to challenge norms rather than piggyback on trends."

BrandWagon AdTalk with ASCI’s Manisha Kapoor Premium Story

In this edition of BrandWagon AdTalk, Manisha Kapoor, CEO & Secretary General of ASCI, talks about how advertising continues to…

April 12, 2025 13:43 IST

Radio also recorded a 66% fall in ad spending.

Digital takes 63% of e-commerce ad spend as TV and print see big drops

Amazon Online India emerged as the dominant advertiser across media, securing a 23% share of digital ad spend, followed by…

April 11, 2025 15:14 IST

As part of the partnership, Scapia introduced the “Royal Entourage Bus” initiative.

Scapia joins RCB as official partner, rolls out match-day bus and lounge access for fans

The partnership also includes access to a dedicated Scapia Lounge at the RCB Bar & Cafe.

April 10, 2025 16:50 IST

The campaign content is being distributed across digital platforms including JioCinema, YouTube, and Instagram

SportsBaazi rolls out “Ye Dil. Dimag. Data Ka Game Hai” campaign with Robin Uthappa during IPL 2025

SportsBaazi launches its new IPL 2025 campaign featuring Robin Uthappa, focusing on the concept of sports trading. The campaign explores…

Updated: April 9, 2025 15:28 IST

Paritosh Srivastava has been with Publicis Groupe since 2011 and has led mandates across categories including FMCG, BFSI, retail, auto, fintech, and telecom

Publicis Groupe South Asia appoints Paritosh Srivastava as CEO of BBH India, Snehasis Bose named Group CSO

Publicis Groupe South Asia appoints Paritosh Srivastava as CEO of BBH India and Snehasis Bose as Group Chief Strategy Officer,…

April 8, 2025 14:48 IST

No wonder India’s `1.1 lakh crore ad industry is bracing for US President Donald Trump’s tariff plan to make landfall.

Bracing for tariff landfall: Ad budgets could tighten but local for global will prevail Premium Story

Two ad-heavy sectors — auto and retail — appear a bit jittery. Together, they spend over Rs 15,000 crore annually…

Updated: April 9, 2025 15:08 IST

The accompanying anthem captures this essence, showing a world drowning in distractions and urging listeners to reclaim their peace through immersive storytelling

Pocket FM declares war on noise with ‘India, Kuch Acha Suno’

Pocket FM unveils its official India tagline, ‘India, Kuch Acha Suno!’, with a powerful anthem, encouraging listeners to escape digital…

Updated: April 3, 2025 16:52 IST

Property, stocks, BSE, market, sensex, Budget, RBI, Reserve Bank of India

Performance marketers face diminishing returns on social media ad spend: Taboola report

With audience saturation, rising costs, and ad fatigue impacting effectiveness, over 50% of marketers are expanding into additional digital channels…

April 3, 2025 13:15 IST

Through the ad, Volkswagen isn’t positioning the Golf as an aspirational car but one that is safe and makes sure we never stop dreaming.

On the spot with IMAX Corporation’s Preetham Daniel Premium Story

Brave campaign keeps childhood dreams alive

April 2, 2025 11:08 IST

IPL witnesses 7% More TV ads, 29% more advertisers, 67 fresh brands

According to the report, the number of advertising categories expanded by 12%, climbing from over 40 in IPL 17 to…

April 1, 2025 17:54 IST

The power of storytelling: From Nike’s ‘Make Every Yard Count’ to a global creative journey

When you tell good stories, it leads to better stories: VML’s Senthil Kumar

Speaking on ‘Split Second Storytelling’ at an Ad Club Madras event, the CCO reflected on the inspiring life story of…

Updated: March 31, 2025 13:38 IST

The advertisements are directed by Suraj Wanvari of Happy Monk and written by Vishal Dayama of Braindad

PokerBaazi revives ‘Tu Poker Khelta Hai Kya?’ campaign featuring Shahid Kapoor

PokerBaazi’s latest campaign highlights how everyday skills translate into the game of poker.

March 25, 2025 13:12 IST

Corridor of uncertainty: Crackdown on surrogate advertising during IPL Premium Story

The Damocles’ sword hangs over Rs 700 crores worth of ad money

March 21, 2025 10:40 IST

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US Judge temporarily blocks Trump from deploying National Guard in Portland

World News12 min ago

A federal judge has temporarily blocked Trump from deploying National Guard troops to Portland, citing lack of evidence for the need to do so. The ruling is a setback for Trump, who has been seeking to send troops to cities he deems “lawless” over the objections of their Democratic leaders. This is part of a larger legal battle over Trump’s use of military forces for domestic law enforcement.

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