Page 7 of Advertising

The campaign video is posted across the company's social media handles.

The Derma Co. and Zepto join forces to support Jaipur’s delivery workforce in new campaign

As part of the programme, Zepto’s delivery partners collected skincare kits at the company’s dark stores across Jaipur and accessed…

Updated: May 15, 2025 16:32 IST

The campaign features four cheeky, slice-of-life films that show the couple navigating relatable kitchen chaos—from “I forgot to buy atta” moments to “late-night ice cream cravings” crises—with JioMart swooping in like a digital superhero

Deepika and Ranveer turn grocery runs into primetime drama in JioMart’s new campaign

‘Time aur Paise Dono Bachaye’ brings Bollywood flair to everyday chaos with slice-of-life stories and zero-delivery-fee promises.

May 14, 2025 16:50 IST

The campaign centers on how on-the-go cold coffee serves as an icebreaker for strangers.

Coffee, here? Tata Coffee Grand’s new campaign says ‘It’s Too Cool to Have It Solo’

Tata Coffee Grand Cold Coffee’s new campaign ‘Too Cool to Have It Solo’ positions cold coffee as the ultimate icebreaker…

Updated: May 14, 2025 13:55 IST

Amul’s challenge lies in reshaping its dairy-centric image and ensuring that taste aligns with consumer expectations, as social media buzz indicates mixed reactions to protein-enriched products’ flavour profiles. (Image: AI Generated)

Amul’s protein push: But can a dairy-centric image become a hurdle in its disruption?

After three years, can this cooperative titan outmuscle nimble protein startups and transform protein into a household staple, particularly in…

Updated: May 14, 2025 13:45 IST

What I admire about this campaign is its simplicity and effectiveness.

On the spot with Amyn Ghadiali, Country Head, GZ Creative Digital Premium Story

To combat this, Heinz introduced a clever solution: a label featuring a Pantone-matched red stripe that precisely matched the unique…

May 14, 2025 09:30 IST

In a sector obsessed with technology upgrades and AI, Apollo is choosing to humanise the most analog part of medicine — touch, empathy, and emotional instinct.

A world without nurses? Apollo Hospitals’ new ad film dares to imagine it

Apollo Hospitals’ new Nurses Day campaign film “Life Without Nurses” imagines a hospital without caregivers, spotlighting the vital role nurses…

Updated: May 15, 2025 17:08 IST

How Re 1 candy silently conquered a Rs 6,000cr market

By 2016-17, Pulse had become the market leader in the HBC category with over 15% market share.

May 12, 2025 15:55 IST

But scaling creator-led commerce isn’t without challenges. Khan pointed to the need for seamless tooling, particularly for influencers operating across multiple platforms.

Amazon’s Zahid Khan bets on creator economy with new affiliate tool ‘Elevate’

“India now has close to 900 million internet users, but only about 350 million of them transact online,” Zahid Khan,…

May 12, 2025 14:12 IST

The focus this year was on nuanced storytelling, emotional depth, and contemporary interpretations of motherhood.

Mother’s Day 2025: What India’s brands chose to highlight

This Mother’s Day, brands across industries turned to emotion-driven storytelling and socially relevant messaging to engage with consumers.

Updated: May 12, 2025 15:24 IST

Even during the global economic downturn of 2008–2011, LEGO’s pre-tax profits quadrupled, underscoring the resilience of its core model.

How LEGO transformed a declining toy brand into a $7.7 billion empire by redefining its user

By 2003, LEGO’s sales had declined by 30% year-on-year, and it was haemorrhaging cash, losing €250,000 in value every single…

May 9, 2025 10:10 IST

DCM Shriram Campaign Highlights Rural Maternal Health Risks

Why maternal mortality still haunts rural India- A Mother’s Day campaign calls attention

DCM Shriram Foundation’s Mother’s Day campaign raises awareness on high-risk pregnancies and maternal mortality in rural India through a powerful…

Updated: May 8, 2025 17:55 IST

For Swiggy, the decision to axe Genie signals a sharper focus on Instamart, a vertical that has quickly become a battleground with Blinkit and Zepto.

After Swiggy shuts Genie, Uber swoops in with a wink—and a meme

Shortly after news of Genie’s closure surfaced, Uber jumped in with a cheeky social media post: “No Genie, No Problem.…

May 8, 2025 12:07 IST

Whether Dermicool Warriors turns into a case study or just a seasonal stunt remains to be seen. But one thing’s clear: summer advertising just got a little less sweaty and a lot more sci-fi.

Emami’s Dermicool goes full sci-fi with India’s first fully AI-generated FMCG ad

When summer strikes, most brands bring out the fans and flowers. Dermicool brought out AI warriors.

Updated: May 7, 2025 16:16 IST

There’s always going to be risks associated with any creative endeavour. In this case, our biggest challenge was technical feasibility.

BrandWagon AdTalk: Inside OML’s print strategy that drove Motorola’s viral campaign Premium Story

In this edition of BrandWagon AdTalk, Pankaj Malani from OML breaks down the creative strategy behind Motorola’s viral print ad…

April 30, 2025 11:49 IST

IPL 2025 Points Table: Which team stands where in the latest points tally? Complete orange cap, purple cap stats here

IPL 2025: Ad spend shifts, digital surge, and multi-platform strategies driving 35-50% boost in brand recall

Explore how IPL 2025 is transforming brand advertising with a shift in ad spend, a surge in digital strategies, and…

Updated: April 29, 2025 13:55 IST

uBlock Origin is loved by many because it stops ads from popping up on websites. However, the new Manifest V3 system removes a feature that uBlock Origin and similar extensions need to do their job.

Google removes over 247 million harmful ads in India in 2024; financial scams top violation list

Leading the list of policy violations were ads related to financial services, followed by trademark infringements, abuse of the ad…

April 16, 2025 15:30 IST

Each creative in the campaign is inspired by a well-known film line, repurposed to reflect themes from the advertising world.

From scripts to scripts: ABBY Awards 2025 channels Bollywood to celebrate Adland

The Ad Club’s ABBY Awards 2025 campaign blends Bollywood and advertising to showcase its global partnership with The One Show.

April 14, 2025 17:04 IST

By initiating this campaign, Lakmē aims to bring clarity to consumers navigating a category full of high-SPF labels and limited verification, while reinforcing its role in shaping the standards of sun care in India.

Lakmē to Sunscreens: Don’t SPF me unless you mean it

Lakmē launches the #LakmēSPF50Truth100 campaign to expose misleading SPF claims in India’s sunscreen market. With in vivo testing and a…

April 14, 2025 12:29 IST

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Adani Enterprise likely to takeover Jaiprakash Associates after Rs 13,500 crore bid

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Adani Enterprises has been approved by creditors to take over Jaiprakash Associates, offering a bid of Rs 13,500 crore. Despite Vedanta’s higher bid of Rs 17,000 crore, Adani was preferred for its larger upfront payment. The bid proposed a shorter payment timeline, which swayed stakeholders and creditors. Other bidders included Dalmia Bharat, Jindal Power, and PNC Infratech.

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Page 7 of Advertising

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