Page 4 of Advertising

The fact that agencies like Godrej Creative Lab and Kinnect are on the board reflects a deeper shift—one where newer or digital-first players are stepping into the spotlight.

FCB India, Talented, Ogilvy lead India’s tally at Cannes Lions so far

Indian agencies bag 12 metals at Cannes Lions 2025 by day two, with FCB India, Talented, and Ogilvy leading the…

June 18, 2025 10:04 IST

On the spot with Amit Suri, mutual fund distributor & founder, AUM Wealth Premium Story

This wasn’t just a campaign. It was a mirror. And sometimes, that’s exactly what people need — a familiar face…

Updated: June 18, 2025 13:13 IST

The second feature, "Conversation Summary Add-ons," allows advertisers to showcase curated, positively framed user comments directly beneath their ads.

Reddit enters the AI ad race with new campaign features

Announced on Monday, the first tool, “Reddit Insights powered by Community Intelligence”, offers marketers real-time access to emerging trends and…

Updated: June 17, 2025 10:56 IST

The Media Person of the Year award places Jassy among an influential group of previous honorees, including YouTube’s Salar Kamangar, Twitter co-founder Jack Dorsey, Google’s Eric Schmidt, Meta’s Mark Zuckerberg, and former Microsoft CEO Steve Ballmer.

Amazon CEO Andy Jassy named Cannes Lions 2025 Media Person of the Year

Under Jassy’s leadership, Amazon has expanded far beyond its e-commerce roots, becoming a dominant force in areas such as streaming,…

June 17, 2025 10:30 IST

India bags nine Cannes Lions on day 1, Havas and FCB strike gold

Leading the tally is Havas Mumbai, which won a coveted Gold Lion in the Print & Publishing category for its…

Updated: June 17, 2025 10:38 IST

Ramas-wamy lauds it as a great example of design used intelligently and locally.

India eyes record haul at Cannes Lions 2025: Can it surpass 2022’s best?

A look at some of the country’s top contenders at the Cannes Lions Festival of Creativity 2025

June 16, 2025 09:30 IST

Father’s Day 2025: Campaigns that reflect the modern Indian dad

From parody news shows and emotional storytelling to practical support and comedic tributes, the campaigns this year struck a chord…

Updated: June 16, 2025 12:11 IST

InMobi launches AI-powered self-service platform for programmatic media buyers

The InMobi Buyer Hub targets a wide range of media buyers, including curators, agencies, brand-direct teams, retail media networks, demand-side…

June 13, 2025 17:02 IST

Meta India’s Arun Srinivas on why AI is key to the next phase of digital advertising Premium Story

As content, commerce, and conversations converge, the pressure on brands to adapt is intensifying. In this interview, Arun Srinivas, director…

Updated: June 15, 2025 11:53 IST

Hamidani notes that it might take another 20 to 30 years for Indian consumers to accept such bold messaging. (Image Credits: X)

‘Notorious advertising’, Swiggy under fire for ‘Dilli Se Hu BLCK’ ad over slur reference

“Ultimately, a nation’s advertising tends to reflect its people,” Harish Bijoor, Founder of Harish Bijoor Consults Inc, told the financialexpress.com,…

Updated: June 12, 2025 12:29 IST

Rush positions itself as a skill-based gaming platform, a distinction that continues to be tested as regulatory developments evolve across the real-money gaming sector.

Rush by Hike launches campaign featuring Krushna Abhishek

The campaign centres on Ludo, the platform’s key offering, and includes influencer-led integrations with Manisha Rani, Sunny Singh, and Nitish…

June 11, 2025 10:51 IST

According to Vinod Kunj, founder & CCO, Thought Blurb Communications, trashing 2025 IPL advertising as disappointing would be an exaggeration. In his view, brands like Angel One, Amul and Parle Marie did well creatively and Durex impressed with its social media creativity.

Although the IPL saw over 100 advertisers, only a handful of campaigns impressed

It was during the IPL that CRED became a household name, evoking nostalgia with stars such as Madhuri Dixit, Rahul…

June 11, 2025 09:35 IST

Ranveer Singh joins McDonald’s India

The new meal, available from June 13, includes a choice between McVeggie® (Xplode) and McChicken® (Xplode) burgers, Golden Pop Fries,…

June 10, 2025 09:51 IST

The campaign also features appearances from popular ZEE characters, presented not as celebrities but as members of the community

ZEE launches ‘Aapka Apna ZEE’ campaign highlighting community and togetherness

ZEE Network launches its new brand identity, Aapka Apna ZEE, with a multi-lingual campaign across seven languages celebrating India’s cultural…

June 9, 2025 16:29 IST

There are other knotty issues such as managing conflicting accounts that will crop up inevitably. For instance, OMG manages all media responsibilities for Tata Motors’ passenger vehicle division, including digital, TV, print, OOH, and creative duties.

Omnicom, IPG get ready to tango

The merger gets underway as ad business gets tough with clients pushing Services in-house and buying media directly from big…

June 9, 2025 09:35 IST

Did RCB’s marketing fiasco cost 11 lives at Bengaluru victory rally?

At the centre of this scrutiny is Nikhil Sosale, the Head of Marketing and Revenue for RCB at Diageo India,…

June 6, 2025 16:46 IST

In a country as diverse as India, campaigns that aren't tested for cultural and linguistic nuances risk misalignment and missed impact across regions.

The collateral damage of carpet bombing

Experts call for ad frequency management to avoid overkill

June 6, 2025 09:23 IST

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Hyundai in reverse gear, slides to 4th spot

Industry27 min ago

Hyundai Motor India has dropped to fourth place in the passenger vehicle segment due to a decrease in sales and competition from rivals like Mahindra and Tata Motors. However, the company plans to launch new models and has a strong product pipeline, suggesting potential for improvement. Other players like Toyota and Kia are also contributing to the competitive market.

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