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    1. Business News
    2. About
    3. advertising

    Page 2 of Advertising

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    An alumnus of the Indian Institute of Management Ahmedabad, Vats brings over three decades of experience across consumer goods, energy, and media.
    Pidilite’s Sudhanshu Vats to be the next ASCI Chairman

    Sudhanshu Vats, Managing Director of Pidilite Industries, is set to take charge as the new Chairman of the Advertising Standards…

    September 18, 2025 10:41 IST
    Roku, meanwhile, has developed Ads Manager to allow small advertisers to buy campaigns across its devices and services.
    AI tools promise cheaper TV commercials as streaming platforms chase new advertisers

    Companies such as Comcast, Roku and Britain’s Channel 4 are building self-service platforms and creative automation services in a bid…

    September 16, 2025 11:20 IST
    Rastogi attributed Uniqlo India’s Rastogi attributed Uniqlo India’s growth momentum to structural advantages in the market. growth momentum to structural advantages in the market.
    Uniqlo’s Bangalore bet signals push beyond North India — But can it scale?

    On India’s specific marketing strategy, Nidhi Rastogi explained that the focus is on localisation without losing global identity. “Uniqlo’s India…

    September 11, 2025 09:19 IST
    Accepting his new role, Sirohi emphasised the importance of collaboration between agencies, publishers, brands, and technology providers.
    IAMAI appoints new leadership for Digital Advertising Council

    The Internet and Mobile Association of India’s (IAMAI) Digital Advertising Council (DAC) has named Shantanu Sirohi, CEO of Interactive Avenues,…

    September 10, 2025 14:10 IST
    In Bihar specifically, total digital ad spending on these major platforms stood at Rs 16 million over the past month.
    BJP tops Bihar 2025 digital ad spend at Rs 4.6 cr vs RJD’s Rs 99,000

    Data from Google and Meta shows that in the 30 days preceding the election, political parties in Bihar collectively spent…

    September 9, 2025 15:42 IST
    By steering away from tropes long associated with condom commercials, the campaign leans into irreverence, making intimacy a subject of humour rather than hushed seriousness.
    Samay Raina and Anurag Kashyap’s condom ad goes viral for its unfiltered humour

    The advertisement opens with a tongue-in-cheek exchange between Raina and Kashyap, marked by sarcasm, double entendres, and quick repartee.

    September 4, 2025 14:19 IST
    For many consumers, a Stanley tumbler is no longer just a water bottle. It functions as what economists call a Veblen good, its desirability increases with its price and exclusivity.
    Stanley was once built for soldiers. Now it’s built for TikTok.

    But in 2023, a steel tumbler priced at over Rs 9,000 is being flaunted on Instagram reels, carried by celebrities…

    September 3, 2025 11:03 IST
    Despite the star power, celebrity-backed ads accounted for just 29% of total TV ad volumes between January and June 2025, a decline compared to the previous year.
    From SRK to Dhoni, India’s most-seen faces on TV ads in 2025

    Shah Rukh Khan appeared in ads for an average of 27 hours a day across channels, making him the most…

    September 2, 2025 15:48 IST
    Similar comparisons were drawn with Samsung’s smartphones and television sets.
    Apple and Samsung issue legal notices to Xiaomi over aggressive ads in India

    One of the ads wished a “Happy April Fools’ Day” to anyone who believed the iPhone 16 Pro Max’s camera…

    August 28, 2025 13:35 IST
    With India’s nutraceutical space poised for sustained growth, PatchUp is betting on novelty and convenience to carve its niche.
    Are vitamin patches the future? Meet the startup that wants you to wear your nutrients

    The brand currently offers four products, LeanUp, GlowUp, RestUp and D-Up, targeting lifestyle concerns such as weight management and sleep.…

    August 28, 2025 08:00 IST
    Set against the backdrop of Kerala’s backwaters, the creative incorporates familiar Onam symbols.
    Why Amul’s Onam ad is all about the viral ‘Aura Farming’ move

    The ad, shared on social media, features the brand’s iconic blue-haired mascot dressed in a traditional pattupavada and sunglasses, performing…

    Updated: August 27, 2025 13:39 IST
    Brands are leveraging influencers to tap into younger demographics who see supplements as an easy route to wellness. (AI Generated)
    India’s vitamin supplement boom faces an Instagram problem

    Scroll through Instagram and you’ll find influencers stirring collagen powders into smoothies or flaunting gummies promising radiant skin and stronger…

    Updated: September 1, 2025 11:26 IST
    Creators are already dreaming big. Vivek Anchalia, founder & CEO, Amazing Indian Stories, says serialised arcs and superhero comedies are entering the space.
    Microdramas are drawing viewers, but are advertisers keeping pace?

    In a nutshell, that’s exactly how Kuku TV’s Rented Husband or Moj’s Happily Never After and every other microdrama found…

    Updated: August 22, 2025 19:30 IST
    On television, co-presenting sponsorships are being offered at Rs 18 crore, while associate sponsorships stand at Rs 13 crore.
    India–Pak Asia Cup clash triggers record surge in ad rates – Rs 16 lakh for 10 seconds

    Spot-buy packages across the tournament are priced at Rs 16 lakh per 10 seconds, while premium sponsorship slots have been…

    August 18, 2025 11:48 IST
    " It feels transformative because it recombines the familiar with unprecedented speed and some polish," Joshi said.
    ‘Creativity begins where data ends’: Prasoon Joshi on AI, culture and brand building

    Joshi, who is chairman, McCann Worldgroup, Asia Pacific, and CEO & CCO, McCann Worldgroup, India, believes that authenticity remains a…

    August 18, 2025 09:58 IST
    Haldiram’s samosas once made it to space, carried by Indian-origin NASA astronaut Sunita Williams.
    How Haldiram’s took desi flavours from a Bikaner shop to space

    What began as a small sweets and namkeen shop in Bikaner in 1937 has today grown into a $10-billion snack…

    Updated: August 16, 2025 14:33 IST
    This year’s campaigns went beyond symbols, blending pride, purpose, and storytelling to connect deeply with consumers.
    Independence Day campaigns 2025: How brands are painting the nation in patriotism

    This year’s Independence Day saw brands move beyond token tricolour tributes to deliver layered narratives, mixing nostalgia, personal freedoms, and…

    August 15, 2025 10:13 IST
    Brands this year are telling Raksha Bandhan stories that go beyond the classic image of a sister tying a rakhi to her brother.
    Rakhi 2025: Brand campaigns push new narratives for the festival

    From championing financial independence to rethinking who counts as “family,” the campaigns span humour, nostalgia, equality, and inclusivity. Here’s a…

    Updated: August 9, 2025 18:35 IST
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    Peak XV-backed Yubi raises Rs 411 cr from EvolutionX
    Peak XV-backed Yubi raises Rs 411 cr from EvolutionX
    Business1 hr ago

    Yubi Group, backed by Peak XV and TVS Capital, secures ₹411 crore in a new round of funding through a combination of long-term structured debt and equity. EvolutionX Debt Capital commits ₹336 crore, while founder Gaurav Kumar invests ₹75 crore in equity.

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