Page 2 of Advertising

This year’s Independence Day saw brands move beyond token tricolour tributes to deliver layered narratives, mixing nostalgia, personal freedoms, and…

From championing financial independence to rethinking who counts as “family,” the campaigns span humour, nostalgia, equality, and inclusivity. Here’s a…

According to the ASA, one model in a Zara ad appeared “gaunt,” with her appearance further accentuated by the use…

The case, Leonard v. Pepsico, Inc., decided in 1999 and affirmed on appeal in 2000, involved a marketing promotion named…

India ranks third globally in advertising fatigue, with 70% of consumers saying they are weary of viewing the same advertisements…

American Eagle’s denim campaign with Sydney Sweeney sparked backlash over its wordplay on “jeans” and “genes.” A delayed corporate apology…

From “kab tak ispe chadoge, ghodi pe bhi chadh lo” to “lovelife bhi waise hi skip kar rahe ho jaise…

According to Kantar’s latest The Indian Masculinity Maze report that decodes the positioning of urban men in advertising, nearly 94%…

A striking 94% of advertisements in India continue to reinforce traditional male roles, missing the mark on capturing the evolving…

Shared by Zomato founder and CEO Deepinder Goyal on X (formerly Twitter), the advertisement opens with footage of the four…

The campaign features personalised video messages from cricketer Rishabh Pant, generated using artificial intelligence.