Realme is reportedly set to become a sub-brand of Oppo once again. This move could impact product strategy, device pricing, and the overall experience for users, as the brand aligns more closely with Oppo’s ecosystem and resources.
Realme has carved out a solid niche with its smartphones and gadgets, but it’s now circling back to its origins for a renewed beginning. The brand is set to reintegrate into Oppo’s lineup as a sub-brand—similar to OnePlus—while potentially restricting its reach in select markets moving forward.
A recent report from Lei Feng Network (via 163.com) indicates that the Chinese phone brand Realme is merging operations with its parent company Oppo to streamline resources and cut redundant expenses across functions.
Under this development, Realme will function once more as an Oppo sub-brand, much like OnePlus. Realme’s founder and CEO, Sky Li, has reportedly taken charge of managing all sub-brand activities. Details on the deal’s financial aspects remain under wraps.
Sources close to Oppo suggest this shift will enable Realme and OnePlus to better coordinate with the flagship brand, fostering unique positioning in the market. One key change involves folding Realme’s customer support into Oppo’s established system. The brands plan to maintain independent product identities for sales, even as operations align more tightly.
Realme enjoys solid footing in markets like…
Realme enjoys solid footing in markets like India, Southeast Asia, and Europe, thanks to its affordable handsets boasting solid specs in the entry-level and mid-tier categories.
Realme originally launched as part of Oppo’s lineup several years ago, much like other brands that later branched out on their own. Now it’s circling back to those early days after operating solo for a while.
India’s smartphone shipments rose 5% year-over-year…
India’s smartphone shipments rose 5% year-over-year during Q3 2025, fueled by festive buying and better economic factors. Lower retail prices and government spending support increased consumer spending power, contributing to broader market rebound.
Vivo topped the volume charts with 24% market share, thanks to its robust offline presence and hits like the T series in mid-range. The premium category above INR 30,000 surged 29% YoY as buyers shifted to pricier models, pushing total market value up 18% YoY to a record quarterly high.
Apple’s iPhone 16 led shipments for the second straight quarter on festive hype and sharper distribution, marking Apple’s best-ever Q3 performance here. Motorola saw 53% YoY shipment gains, powered by popular G and Edge lines plus expanded store coverage, sustaining its upward path.
