Advertising

As per news reports, this is the first major revision since 2019.

Govt approves 26% increase in print ad rates to support publishers

Under the revised structure, the Central Bureau of Communication (CBC) will now pay Rs 59.68 per sq. cm for black-and-white…

November 18, 2025 11:27 IST

Coca-Cola defends AI-led holiday campaign amid social media outcry

Social media criticism has been relentless since the ad’s release a week ago, with savage comments like “the best ad…

November 14, 2025 09:53 IST

As per media reports, Meta asserts that it is ‘aggressively’ combating fraud, but the internal documentation states otherwise.

Meta earned $16 billion from scam ads in 2024: Report

Meta Platforms Inc., the parent company of Facebook and Instagram, projected that roughly 10% of its total ad revenue in…

November 7, 2025 13:48 IST

Reckitt’s brands Harpic, Dettol and Lizol dominated the top 10 list, while HUL’s Surf Excel and Close-Up were among the few non-Reckitt names that broke through.

Toilet soaps dominate Indian TV advertising in 2025

Meanwhile, toilet soaps held on to their title as the most advertised category with a 6% share of ad volumes.

November 5, 2025 15:22 IST

Piyush Pandey: The man who gave Indian advertising its voice

It was Piyush Pandey who wrote the lyrics for ‘Mile Sur Mera Tumhara’, a national integration anthem that aired every…

Updated: October 24, 2025 17:38 IST

Prime Minister Narendra Modi remembered Pandey’s excellence in his field of work and said, “I will fondly cherish our interactions over the years,” via a post on X (formerly Twitter).

‘If you want to leave a mark, be a Piyush Pandey’: Leaders and industry mourn Piyush Pandey

Pandey, who spent over four decades at Ogilvy India and transformed the language of Indian advertising, was remembered by political…

October 24, 2025 12:26 IST

. He is survived by his family, his colleagues who became his extended family, and a body of work that continues to define Indian advertising’s heart and soul.

Piyush Pandey, the creative mind behind Abki Baar Modi Sarkar slogan, dies at 70

His campaigns for Cadbury – Kuch Khaas hai, Fevicol, Asian Paints – Har khushi me rang laaye, and Hutch became…

October 24, 2025 10:34 IST

The gap between translation and true connection is what separates forgettable campaigns from those that resonate. Sukriti Sekhri, assistant professor of marketing at S.P. Jain Institute of Management and Research, notes that success lies in the details.

Regional ads take centre stage: Why brands are investing big in tier-II and III cities

Regional language influencers are charging 15-30% higher rates from off-season levels, while prime CTV and OTT regional feeds are seeing…

October 24, 2025 09:55 IST

Technology is developing so fast, for instance, deepfakes are becoming increasingly sophisticated and that creates a significant area of concern.

AI, Influencers, and Dark Patterns: ASCI’s roadmap for the next phase of advertising oversight

These platforms always have the technology and are sometimes best equipped to tackle this issue. Therefore, the second thing is…

October 24, 2025 09:36 IST

Brands are conceptualising and executing campaigns tailored specifically for the tournament too, much like the men’s tournaments. Asian Paints for example rolled out its Meri Wali Blue campaign that builds on the legacy of its campaigns for men’s cricket, celebrating India’s women cricket stars along with the fans that cheer them on.

Women’s Cricket viewership soars 5X, ad spends rise 50% in breakout year

With record viewership and a 50% jump in ad spending for the ICC World Cup, women’s cricket is no longer…

October 24, 2025 09:19 IST

The ECI has also instructed all contesting candidates to declare their authentic social media handles at the time of filing nomination papers.

ECI cracks down on political ads, mandates disclosure of ad expenditure ahead of Bihar polls

The Commission said the MCMCs will also monitor media content closely to detect and act against instances of “paid news”…

Updated: October 14, 2025 14:45 IST

The petition, filed on 8 October, is the first legal challenge seeking to halt the CCI’s probe into one of the firms.

Madison Communications moves Delhi HC against CCI’s ad industry collusion probe

Madison was among several major advertising agencies and broadcasters raided by the CCI earlier this year over alleged collusion on…

October 9, 2025 14:16 IST

Kusha Kapila pips AI avatar Kyra – Virtual influencers lack credibility and trust

CGI-generated avatars were predicted to redefine brand collaborations, sleek, tireless, and controversy-free. Yet two years on, the hype has not…

Updated: October 7, 2025 15:31 IST

Among the top spenders in print were SRM Group, JK Tyre, Navayuga Engineering Company, Kohinoor Group, and SAL Hospital.

Over 220 advertisers took out print ads to wish PM Modi on his 75th birthday

Collectively, these advertisers used about 108,000 column centimetres of space across print publications.

October 6, 2025 14:25 IST

There are compliance headaches, too. In BFSI, gamified reward programs require watertight T&Cs, GST-compliant reward issuance, and fraud checks. (AI Image: ChatGPT)

Gamified ads promise higher ROI, but can they outlast the festive rush?

Scratch cards, leaderboards, spin the wheel offers, AR try-ons, and trivia contests are how brands plan to pull you in.…

October 1, 2025 16:27 IST

Delhi HC orders Bombay Shaving Company to pull down reel after Philips complaint

The dispute centres around BSC’s “OmniBlade” campaign, promoted under its Razorpreneur Challenge.

September 26, 2025 17:30 IST

Digital ads double in first half of 2025, Instagram tops with 63% share: Report

For shoppers, it means screens, and especially Instagram feeds, will become increasingly filled with advertisements.

September 24, 2025 14:59 IST

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Modern trade growth likely to continue for FMCG firms

Business55 min ago

Modern trade saw a revival in the September 2025 quarter, driven by urban demand and a shift towards branded products. Analysts predict continued growth, but traditional trade faced challenges from pre-GST stock and e-commerce competition. Organised retailers are adapting to online shopping by offering convenience and expanding into smaller towns and cities.

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