Advertising

After a year of disruption, Advertising looks to 2026 for creative reset Premium Story

Every industry has its moments of pause, brief and rare windows where the pace of change eases just enough for…

December 31, 2025 09:40 IST

The lesson in this for Indian professionals and entrepreneurs is profound. One cannot give away ownership and control to people sitting far away and expect any understanding.

Why 2025 became a wild year for Media and Advertising Premium Story

However, with global advertising networks feeling the pressure, there is also a silver lining for homegrown ad firms. Industry leaders…

December 30, 2025 10:39 IST

Advertisers readying the pitch for women’s cricket

Advertiser interest for WPL 2026 is at its strongest after the ICC World Cup win even as broadcasters deal with…

Updated: December 12, 2025 06:45 IST

It makes sense for brands to find the right place in content. Plus, consumers prefer advertising when it is offered in a more enjoyable format,” Sagar said.

Advertising is struggling for attention: Vishal Sagar, creative strategy director Pocket FM

Pocket FM, which offers only audio content, has built a catalogue of more than 100,000 stories. Sagar said the company…

Updated: December 8, 2025 16:43 IST

As per news reports, this is the first major revision since 2019.

Govt approves 26% increase in print ad rates to support publishers

Under the revised structure, the Central Bureau of Communication (CBC) will now pay Rs 59.68 per sq. cm for black-and-white…

November 18, 2025 11:27 IST

Coca-Cola defends AI-led holiday campaign amid social media outcry

Social media criticism has been relentless since the ad’s release a week ago, with savage comments like “the best ad…

November 14, 2025 09:53 IST

As per media reports, Meta asserts that it is ‘aggressively’ combating fraud, but the internal documentation states otherwise.

Meta earned $16 billion from scam ads in 2024: Report

Meta Platforms Inc., the parent company of Facebook and Instagram, projected that roughly 10% of its total ad revenue in…

November 7, 2025 13:48 IST

Reckitt’s brands Harpic, Dettol and Lizol dominated the top 10 list, while HUL’s Surf Excel and Close-Up were among the few non-Reckitt names that broke through.

Toilet soaps dominate Indian TV advertising in 2025

Meanwhile, toilet soaps held on to their title as the most advertised category with a 6% share of ad volumes.

November 5, 2025 15:22 IST

Piyush Pandey: The man who gave Indian advertising its voice

It was Piyush Pandey who wrote the lyrics for ‘Mile Sur Mera Tumhara’, a national integration anthem that aired every…

Updated: October 24, 2025 17:38 IST

Prime Minister Narendra Modi remembered Pandey’s excellence in his field of work and said, “I will fondly cherish our interactions over the years,” via a post on X (formerly Twitter).

‘If you want to leave a mark, be a Piyush Pandey’: Leaders and industry mourn Piyush Pandey

Pandey, who spent over four decades at Ogilvy India and transformed the language of Indian advertising, was remembered by political…

October 24, 2025 12:26 IST

. He is survived by his family, his colleagues who became his extended family, and a body of work that continues to define Indian advertising’s heart and soul.

Piyush Pandey, the creative mind behind Abki Baar Modi Sarkar slogan, dies at 70

His campaigns for Cadbury – Kuch Khaas hai, Fevicol, Asian Paints – Har khushi me rang laaye, and Hutch became…

October 24, 2025 10:34 IST

The gap between translation and true connection is what separates forgettable campaigns from those that resonate. Sukriti Sekhri, assistant professor of marketing at S.P. Jain Institute of Management and Research, notes that success lies in the details.

Regional ads take centre stage: Why brands are investing big in tier-II and III cities

Regional language influencers are charging 15-30% higher rates from off-season levels, while prime CTV and OTT regional feeds are seeing…

October 24, 2025 09:55 IST

Technology is developing so fast, for instance, deepfakes are becoming increasingly sophisticated and that creates a significant area of concern.

AI, Influencers, and Dark Patterns: ASCI’s roadmap for the next phase of advertising oversight

These platforms always have the technology and are sometimes best equipped to tackle this issue. Therefore, the second thing is…

October 24, 2025 09:36 IST

Brands are conceptualising and executing campaigns tailored specifically for the tournament too, much like the men’s tournaments. Asian Paints for example rolled out its Meri Wali Blue campaign that builds on the legacy of its campaigns for men’s cricket, celebrating India’s women cricket stars along with the fans that cheer them on.

Women’s Cricket viewership soars 5X, ad spends rise 50% in breakout year

With record viewership and a 50% jump in ad spending for the ICC World Cup, women’s cricket is no longer…

October 24, 2025 09:19 IST

The ECI has also instructed all contesting candidates to declare their authentic social media handles at the time of filing nomination papers.

ECI cracks down on political ads, mandates disclosure of ad expenditure ahead of Bihar polls

The Commission said the MCMCs will also monitor media content closely to detect and act against instances of “paid news”…

Updated: October 14, 2025 14:45 IST

The petition, filed on 8 October, is the first legal challenge seeking to halt the CCI’s probe into one of the firms.

Madison Communications moves Delhi HC against CCI’s ad industry collusion probe

Madison was among several major advertising agencies and broadcasters raided by the CCI earlier this year over alleged collusion on…

October 9, 2025 14:16 IST

Kusha Kapila pips AI avatar Kyra – Virtual influencers lack credibility and trust

CGI-generated avatars were predicted to redefine brand collaborations, sleek, tireless, and controversy-free. Yet two years on, the hype has not…

Updated: October 7, 2025 15:31 IST

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James Cameron becomes first director with four $1 billion films as Avatar 3 hits milestone

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“James Cameron’s Avatar: Fire and Ash becomes the 8th fastest film to reach $1 billion at the box office, solidifying Cameron’s title as ‘King of the Box Office.’ This makes him the first director to have four films surpass this milestone, with the Avatar franchise earning a total of $6.35 billion.

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