Advertising

There are compliance headaches, too. In BFSI, gamified reward programs require watertight T&Cs, GST-compliant reward issuance, and fraud checks. (AI Image: ChatGPT)

Gamified ads promise higher ROI, but can they outlast the festive rush?

Scratch cards, leaderboards, spin the wheel offers, AR try-ons, and trivia contests are how brands plan to pull you in.…

October 1, 2025 16:27 IST

Delhi HC orders Bombay Shaving Company to pull down reel after Philips complaint

The dispute centres around BSC’s “OmniBlade” campaign, promoted under its Razorpreneur Challenge.

September 26, 2025 17:30 IST

Digital ads double in first half of 2025, Instagram tops with 63% share: Report

For shoppers, it means screens, and especially Instagram feeds, will become increasingly filled with advertisements.

September 24, 2025 14:59 IST

Pidilite’s Sudhanshu Vats to be the next ASCI Chairman

Sudhanshu Vats, Managing Director of Pidilite Industries, is set to take charge as the new Chairman of the Advertising Standards…

September 18, 2025 10:41 IST

Roku, meanwhile, has developed Ads Manager to allow small advertisers to buy campaigns across its devices and services.

AI tools promise cheaper TV commercials as streaming platforms chase new advertisers

Companies such as Comcast, Roku and Britain’s Channel 4 are building self-service platforms and creative automation services in a bid…

September 16, 2025 11:20 IST

Uniqlo’s Bangalore bet signals push beyond North India — But can it scale?

On India’s specific marketing strategy, Nidhi Rastogi explained that the focus is on localisation without losing global identity. “Uniqlo’s India…

September 11, 2025 09:19 IST

IAMAI appoints new leadership for Digital Advertising Council

The Internet and Mobile Association of India’s (IAMAI) Digital Advertising Council (DAC) has named Shantanu Sirohi, CEO of Interactive Avenues,…

September 10, 2025 14:10 IST

In Bihar specifically, total digital ad spending on these major platforms stood at Rs 16 million over the past month.

BJP tops Bihar 2025 digital ad spend at Rs 4.6 cr vs RJD’s Rs 99,000

Data from Google and Meta shows that in the 30 days preceding the election, political parties in Bihar collectively spent…

September 9, 2025 15:42 IST

Samay Raina and Anurag Kashyap’s condom ad goes viral for its unfiltered humour

The advertisement opens with a tongue-in-cheek exchange between Raina and Kashyap, marked by sarcasm, double entendres, and quick repartee.

September 4, 2025 14:19 IST

Stanley was once built for soldiers. Now it’s built for TikTok.

But in 2023, a steel tumbler priced at over Rs 9,000 is being flaunted on Instagram reels, carried by celebrities…

September 3, 2025 11:03 IST

From SRK to Dhoni, India’s most-seen faces on TV ads in 2025

Shah Rukh Khan appeared in ads for an average of 27 hours a day across channels, making him the most…

September 2, 2025 15:48 IST

Apple and Samsung issue legal notices to Xiaomi over aggressive ads in India

One of the ads wished a “Happy April Fools’ Day” to anyone who believed the iPhone 16 Pro Max’s camera…

August 28, 2025 13:35 IST

Are vitamin patches the future? Meet the startup that wants you to wear your nutrients

The brand currently offers four products, LeanUp, GlowUp, RestUp and D-Up, targeting lifestyle concerns such as weight management and sleep.…

August 28, 2025 08:00 IST

Why Amul’s Onam ad is all about the viral ‘Aura Farming’ move

The ad, shared on social media, features the brand’s iconic blue-haired mascot dressed in a traditional pattupavada and sunglasses, performing…

Updated: August 27, 2025 13:39 IST

India’s vitamin supplement boom faces an Instagram problem

Scroll through Instagram and you’ll find influencers stirring collagen powders into smoothies or flaunting gummies promising radiant skin and stronger…

Updated: September 1, 2025 11:26 IST

Microdramas are drawing viewers, but are advertisers keeping pace?

In a nutshell, that’s exactly how Kuku TV’s Rented Husband or Moj’s Happily Never After and every other microdrama found…

Updated: August 22, 2025 19:30 IST

India–Pak Asia Cup clash triggers record surge in ad rates – Rs 16 lakh for 10 seconds

Spot-buy packages across the tournament are priced at Rs 16 lakh per 10 seconds, while premium sponsorship slots have been…

August 18, 2025 11:48 IST

‘Creativity begins where data ends’: Prasoon Joshi on AI, culture and brand building

Joshi, who is chairman, McCann Worldgroup, Asia Pacific, and CEO & CCO, McCann Worldgroup, India, believes that authenticity remains a…

August 18, 2025 09:58 IST

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‘If police, regulators are so corrupt…’: Kiran Mazumdar-Shaw targets corruption in K’taka

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Biocon MD Kiran Mazumdar-Shaw has called out the rampant corruption in Karnataka, questioning the state’s pride if its administration is corrupt. This was in response to former Infosys CFO TV Mohandas Pai’s post exposing the “most corrupt departments” in India. Pai tagged CM Siddaramaiah and Deputy CM DK Shivakumar, urging them to take action against corruption.

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