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Reportedly, the company reaffirmed its annual growth forecast of one percent to two percent (Image: Freepik)

Interpublic faces muted ad spending amid Middle East conflict

Interpublic reported revenue of $2.18 billion for the first quarter, in line with market expectations according to LSEG data

April 25, 2024 10:45 IST

“When it comes to ads safety, a lot can change over the course of a year: the introduction of new technology such as generative AI to novel abuse trends and global conflicts. And the digital advertising space has to be nimble and ready to react,” the report quoted (Image: Freepik)

Google removed 206.5 million advertisements for violating its misrepresentation policy: 2023 Ads Safety Report

According to the report, Google’s safety teams have made use of ML powered by AI to enforce their policies at…

March 28, 2024 14:30 IST

On the spot: A grand gesture used to cement brand recall

WhatsApp made use of this gesture, which seems like it was tailor-made for their campaign, The Privacy Gesture.

June 14, 2023 10:08 IST

The company has collaborated with ANTS Digital and Antastic Studios for the campaign

Youva welcomes students back to school with campaign ‘Nayi Class, Nayi Stationery’

The campaign aims to depict the essence of a child’s emotions when he receives a fresh set of stationery

June 9, 2023 10:28 IST

The films will also be released on National Geographic India’s social media handles

National Geographic rolls out campaign #OneForChange this Earth Day

The six short films will feature stories of young changemakers, aged 9-17 from Apr 22, 2023

April 23, 2023 16:29 IST

Engange launches new range of Eau De Parfums for men and women

The franchise launched the new range with a film conceptualised and directed by Denzil Machado.

February 3, 2023 12:05 IST

The convergence of pop culture and storytelling creates a compelling piece of art

Pop culture has made it easier for us to look for ideas in everything & anything but the art of…

January 21, 2023 11:07 IST

Amazon Business has over 6.5 lakh sellers currently.

Amazon remains bullish about its wholesale B2B marketplace in India

During the latest season of Amazon’s annual shopping event the business saw around 50% jump in its customer base and…

December 16, 2022 09:37 IST

Purina also would also be activating some key movie theaters, RWAs and in-store branding across major cities.

Purina partners with DC League of Super-Pets; plans multi-channel campaign for Purina Supercoat #UnleashTheSuper

The ad film will be leveraged on YouTube and OTT platforms

August 5, 2022 19:00 IST

The campaign aims to bring into the light the problems related to pimples with its core audience that is primarily Gen-Zs and millennials.

Cholayil rolls out a new campaign for Medimix Facewash

This campaign was conceptualised by Wondrlab WYP

June 21, 2022 12:45 IST

Maharashtra FDA, DMR Act, 1954, advertisements, drugs and magic remedies

Maharashtra FDA detects new cases of violation of DMR Act, 1954 in the past three months

During the raids conducted by the state drug regulator, several products in Mumbai, Thane and Ambernath with exaggerated and misleading…

Updated: March 2, 2022 17:08 IST

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JM Financial picks Mahindra & Mahindra, Eternal (Zomato), and Dr Reddy's Laboratories

3 Buy recommendations by JM Financial, with up to 50% upside potential

Markets muted: Nifty below 26,000, Sensex down 80 points; Dr Reddy’s Lab rises 1.2%

Market23 min ago

Indian equity indices opened Tuesday’s trading session on a subdued note, with NSE Nifty 50 and BSE Sensex opening lower by 0.08% and 0.10% respectively. The Bank Nifty also opened lower by 0.06%. Midcap stocks were in line with benchmarks, with Nifty Midcap opening lower by 0.03%. Global cues are mixed, with U.S. markets rallying and expectations of a rate cut from the Fed.

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