Page 7 of Adtech

The report stated that by delivering ads in context with the content, a significant increase in user engagement has been…

The tasks Generative AI is making simpler for ad executives

The risk extends beyond financial losses as it negatively impacts the relationships between ad networks, advertisers, and publishers.

Programmatic advertising has enabled brands to expand their digital reach to new audiences across India

AdTech helps marketers reach vernacular audiences via the right mediums and revolutionise the digital landscape with constant evolutions and innovations

It is crucial to navigate this era of heightened data privacy regulations and consumer expectations

The focus of this launch is to empower brands to gather actionable performance insights through precise attribution while managing every…

The whitepaper highlights regulatory ambiguity and challenges surrounding use of AI in advertising

According to a McKinsey study, marketing and sales have the biggest reported revenue effects of AI

Companies spend, at least, two per cent of their total revenues on buying advertisements thereby making it a sizable chunk…

Through this new integration, IAS will enable viewability and invalid traffic (IVT) measurement for Criteo’s network of retail media partners

Agencies are tinkering with AI tools for production, delivery