Page 6 of Adtech

YearEnder 2023: Augmented Reality campaigns which moved audiences’ beyond reality Premium Story

As 2023 nears an end, BrandWagon Online takes a look at some of the AR ad campaigns of this year

December 15, 2023 08:13 IST

The appointment is aligned with iCubesWire’s strategic expansion plans and its commitment to asserting its dominance in the region

iCubesWire elevates Erick Maalouli as business director for Dubai and Saudi Arabia markets

With a career spanning over 15 years in media and sales management, Erick has a proven track record of driving…

December 7, 2023 14:45 IST

The guidelines are applicable on all platforms offering goods or services in India, advertisers and sellers

Govt warns online platforms against 13 dark patterns

The notification comes after the department of consumer affairs in September had released draft guidelines for the prevention and regulation…

December 3, 2023 09:56 IST

Spanish media have scored a victory against Alphabet's Google News service, which the government shut down in 2014 before its reopening in 2022 under new legislation allowing media outlets to negotiate fees directly with the tech giant

Meta Platforms’ paid ad-free service is targeted in EU consumer groups’ complaint

BEUC said it was likely that users’ data would continue to be collected and used for other purposes even if…

November 30, 2023 17:30 IST

Globant posted $543 million in revenue in the third quarter, topping analyst estimates

Globant beefs up creative operations by purchasing ad firm GUT

Globant has been deepening its ties with big-league sports recently, including LaLiga soccer in Spain, World Cup organiser FIFA and…

November 29, 2023 15:15 IST

Games have transcended mere entertainment; they have become engagement tools, and businesses are capitalising on this realisation

Power Play! Why programmatic advertising is the new Most Valuable Player in online gaming Premium Story

Furthermore, in 2022, the digital advertising industry across India spent around 58% of its ad budget on direct media purchases,…

November 16, 2023 08:30 IST

The ad-buying platform works with some of the world’s biggest advertisers and brands, including Warner Bros Discovery Inc., Walmart Inc. and NBCUniversal

Trade Desk plummeted 31%; sends warning to ad market

Meta Platforms Inc., Snap Inc. and Pinterest Inc., social-media companies that rely on advertising sales, also fell on news of…

Updated: November 10, 2023 11:40 IST

Meta is introducing generative AI for ad creative in Ads Manager

Meta’s Paras Sharma on the role of AI in creation of content , moderation and personalisation Premium Story

For creators, Meta offers features such as Emu, a foundational layer of technology, to generate background images and enhance content

October 26, 2023 08:00 IST

Vanga has been a serial entrepreneur for the past 20 years and has built and sold CozyGames to Entain PLC in the UK and OpenPlay to Nazara in India

Kofluence appoints Sreeram Reddy Vanga as CEO

Vanga will steer the company forward, forging new partnerships, expanding global reach, and implementing innovative strategies

October 9, 2023 14:27 IST

VA Tech Wabag, Peak Sustainability Ventures, MoU, Bio-CNG Plants, sewage treatment facilities, energy demand, sustainability, biogas generation, energy storage, technology partner, green energy, ecological benefits

Adtech industry needs to champion sustainability and prioritise carbon emissions reduction reveals ExchangeWire report

Nearly 50 per cent of all marketing budgets within the region are set to be allocated to carbon-neutral partners within…

October 9, 2023 13:01 IST

How SaaS and Machine Learning career counseling benefits students, schools and educators

Navigating SaaS startup challenges: seize opportunities and maintain balance for success!

The Indian landscape witnessed the arrival of over 1300 new tech startups last year itself, raising the overall figure to…

October 7, 2023 14:15 IST

The new features will be available to marketers in Meta’s Ads Manager, with global access completed by next year

Meta expands generative AI tools to boost effectiveness of ads

The company’s digital ad revenue increased 12% in the quarter ended June 30, driving its share price to an 18-month…

October 5, 2023 09:50 IST

Abhishek Shrivastava, VP of product for marketing solutions, LinkedIn shared his insights on new generative AI tools for marketers

BrandWagon Online Exclusive: LinkedIn’s Abhishek Shrivastava on the roll-out of new AI product Accelerate Premium Story

83% of marketers in India say that artificial intelligence (AI) will change the way they work in the next year…

October 4, 2023 08:10 IST

AdTech has revolutionised the way businesses connect with their target audience

Reimagining the adtech space: Monetisation in times of evolving technologies

Advertising Video on Demand (AVOD) plays a pivotal role, offering publishers a potent tool for robust monetisation strategies

September 30, 2023 15:55 IST

Google’s attorney Eric Mahr told the judge that the agency filed a “complaint that lines up very closely” with allegations that Kanter made on behalf of his clients in private practice

Google to not defend itself against the claim of maintaining monopoly for online advertising

Google had claimed the case was unlawful because of the involvement of Jonathan Kanter, who the company accused of flouting…

September 21, 2023 09:28 IST

Since maximum time spent on CTV is on direct apps, there's a negligible browsing ecosystem in CTV

As advertisers and publishers gear up for the demise of third-party cookies, is it CTV which is gaining traction Premium Story

Smart-connected TVs will exceed 40 million (daily active users) by 2025, thereby ending the monopoly of broadcasters on the large…

Updated: October 11, 2023 17:30 IST

Google modifies its ad auctions to meet revenue goals

Jerry Dischler, vice president for Google’s advertising products, said the company frequently makes changes to the auctions it uses to…

September 19, 2023 08:49 IST

InMobi’s partnership with Ad Net Zero follows its global sustainability commitment to Science-based targets initiatives

InMobi partners with Ad Net Zero; aims to accelerate sustainable advertising practices

The partnership highlights InMobi’s dedication to sustainability and aligns with Ad Net Zero’s goal to transform the advertising industry through…

Updated: September 15, 2023 12:39 IST

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VinFast, a Vietnamese EV maker, will release the Limo Green, a seven-seater MPV, in India in 2022, followed by a new EV every six months. The Limo Green will be their third car in India and will rival the Kia Carens Clavis EV and BYD eMax 7. VinFast’s plan focuses on localisation and they have invested in an EV manufacturing facility in Tamil.

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