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Video conferencing: Beyond the boardroom

May 15 2014, 10:50 IST
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Today’s video conferencing extends beyond the walls of the conference room. (Photo courtesy: LifeSize.com) Today’s video conferencing extends beyond the walls of the conference room. (Photo courtesy: LifeSize.com)
SummaryEnterprises can use it on desktops, laptops, tablets and mobile devices.

Today’s video conferencing extends beyond the walls of the conference room. Enterprises can use it on desktops, laptops, tablets and mobile devices. Some Indian firms are seeing the value of video collaboration beyond simple travel savings, to include reducing time-to-market, increasing customer service, and streamlining decision making

Video conferencing is evolving rapidly—how it’s used, where it’s used, by whom and for what—and its use as an enterprise productivity tool is also growing rapidly. A recent adopter is India’s leading pharmaceuticals company Dr Reddy’s Laboratories, which attributes secure video collaboration as fundamental in uniting its employees for consultation and speedy decision-making across time zones, not to mention the key role played by it in reducing the time and cost of frequent travel.

Few months back, the Hyderabad-based drug company had deployed video collaboration solutions from Polycom, to enable executives and employees across two major corporate offices in Hyderabad and Bridgewater, New Jersey, USA to collaborate face-to-face via secure, high-definition video. The two locations have been fitted with document cameras to display samples of drugs and generics for real-time inspections with FDA officials, product reviews with co-workers, and sample showcases for buyers. The company’s smaller offices, manufacturing units, and research and development facilities dispersed across the globe have also benefited from the rollout of the video collaboration solutions.

Dr Reddy’s financial and marketing teams are benefiting from video capabilities, for everything from joining the announcement of quarterly results to sharing market development information and product promotions. Additionally, the implementation of new video solutions across iOS and Android smartphones and tablet devices has meant that senior level executives are able to join critical internal meetings from anywhere while on the move.

“Our company’s global demand for instant communication across distances, particularly between R&D teams to make decisions quickly, meant that we required more effective and efficient ways to collaborate. With Polycom video, we are getting the most comprehensive unified communication infrastructure that meets our need to deliver wide-scale communications across the company, enabling our research and technical teams to meet across any distance and collaborate securely and instantly for vital consultation and decision-making,” says Atanu Roy, chief technical officer, Dr Reddy’s. “For our executive team in particular, video collaboration has enabled a new way of conducting business without the need for frequent travel across large distances. This in itself has not only helped us achieve significant savings in time and travel cost, but also establish a

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