Bosca, a family owned winery from Italy, which dates back to 1831, is keen on bringing the Bosca brand of wines to India. Bosca, established in Canelli, Italy, in 1831, is one of the oldest Italian sparkling wines and alcoholic beverages producer still owned and run by the family of the founder and has a product range from traditional sparkling wines to sparkling beverages.
Bosca – the wine brand was introduced in India by United Breweries around 40 years ago through a technical collaboration of Italian company Bosca SpA.
It went out of the Indian market in 2007 following the termination of the agreement between the Italian company and the UB group.
The company has a presence in India through a technical collaboration with Sula Vineyards and has a successful launched entry level semi-sparkling wine for women named Dia with two varietals—Dia Red and White. “Our company provides the technical know-how and the main extract for Dia from Italy. This is a product that is special to the Indian market,” Poline Bosca, vice president, agribusiness and business development, Bosca SpA. said.
Polina Bosca is a sixth generation winemaker from theBosca family and the brainchild behind Sula Vineyards’ successful entry-level semi -sparkling wine targeted mainly for women.
DIA white and Red is available across India. It is priced at R310 in Maharashtra. During her recent visit to India, Polina Bosca said, “India is an amazing market which has been growing fast. The appreciation for wine has been growing and the Dia brand of wines has been doing great with sales at the rate of some 20% annually”.
There were talks in the market about the introduction of a Rosea varietal but Polina Bosca maintains that nothing is on the cards yet.
“In 2008 we launched Dia. Dia follows the philosophy that Bosca has worldwide—to give people who don’t drink wine the possibility of enjoying it and understanding it. Dia is priced low, as it’s an entry-level wine that more people can afford to buy. It’s targetted at women as it’s a sweet wine and women are more open to sweet products than men,” she said.