Taylor Swift has joined hands with NYC & Company, New York City?s official marketing, tourism and partnership organisation, as New York City?s Global Welcome Ambassador for 2014?2015. As part of the collaboration with Swift, NYC & Company has launched a global tourism campaign- ‘Welcome To New York’- named after her song of the same name from her top charting new album, 1989. ‘Welcome To New York’ celebrates how welcoming New York City is to everyone, inviting the world to visit New York City and explore its five boroughs. As New York City?s Global Welcome Ambassador, Swift will showcase the city?s vibrancy that inspired her to write ‘Welcome To New York,’ reinforced by the refrain ‘It?s been waiting for you.’
Fred Dixon, president and CEO, NYC & Company, said, ?New York City is a truly welcoming city, and ‘Welcome To New York’ perfectly exemplifies the unrivaled hospitality, energy and excitement that can be felt throughout all five boroughs. We are pleased to work with Taylor Swift to welcome visitors from around the world, as she was welcomed this year, and couldn?t have asked for a better synergy between Taylor and NYC & Company to tell our story about what makes New York City, New York City.?
Emily K. Rafferty, chairman of the board, NYC & Company and president of The Metropolitan Museum of Art, said, ?The new Welcome To New York song is a perfect anthem for New York City and captures the energy and spirit of our world-class destination. Through this unique collaboration with Taylor Swift and the launch of this exciting new global tourism campaign, we will inspire more visitors to come here to experience the rich offerings of the five boroughs.?
Through 2015, Welcome To New York global tourism campaign will continue with more engagement with Swift, in which she will share her New York City experiences including additional videos and editorial content of her favorite things to see and do throughout the five boroughs.