Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) has revamped visitabudhabi.ae website showcasing many of the emirate’s best experiences, hotels and restaurants. Developed by TCA Abu Dhabi, the website’s new design includes around 300,000 words and 4,000 images in support of different products and experiences that can be enjoyed across a number of the most commonly requested information categories.
Mouza Al Shamsi, acting executive director, marketing and communications, TCA Abu Dhabi said, “The website’s overhaul would help better connect the consumer with the emirate by providing ‘inspirational experiences’ which consumers could enjoy and book. We constantly strive to make our digital marketing platforms engaging and informative, and with these latest improvements, have now become much more responsive to our customers. With this new site we can now showcase the destination through thematic experiences that reflect our diversity in landscape, culture, heritage, attractions and accommodation referring consumers directly to our industry partners. From the outset, the brief was to make the site more inspiring and visually appealing, and capitalise on the latest trends in digital engagement.”
The new online look, incorporating a mobile-friendly, responsive design also features the latest user interface techniques, and TripAdvisor reviews are embedded to attraction and hotel listings information to reflect user generated content allowing users to share impartial advice on the site.
The website’s multilingual hotel, flight and car rental search engine with real-time results from multiple booking engines remains, along with its trip planner facility which allows travellers to plan their journey to Abu Dhabi in advance, and share their itinerary ideas with their friends.
Reaching over four million visits a year and more than 40,000 daily clicks during peak periods, further planned visitor experience enhancements include responsive language version landing page interfaces and improvements to the existing visitabudhabi.ae mobile applications on all key platforms.