Early on, gaming in India was primarily based on various consoles and PCs. But during the Covid-19 pandemic, mobile gaming picked up. However post pandemic, it looks like the PC gaming market is rising back. Companies such as CyberPowerPC, are aiming to boost the PC gaming market by introducing ‘customised PC’, which cater to the individual needs of users. It is believed that in spite of India being a market dominated by mobile gaming, there is a rising demand for high-performance, including custom-built PCs capable of handling the latest games and streaming requirements.
The rise of demand for gaming PCs can be attributed to the expanding content creator ecosystem and the inclusion of Esports at several major international tournaments. Most notably the Asian Games 2022 and the Olympics, to name a few. In conversation with FE Tech Bytes, CyberPowerPC India COO, Vishal Parekh, speaks about how the Indian PC gaming market has changed.
How has the PC gaming market changed over the years?
As technology evolved, so did the setups as new games required higher specifications to play. Currently, the demand for high-end gaming PCs have been on the rise as more people are leaning towards gaming and want a more immersive experience on a larger screen, with top-notch graphics. AAA, story-driven PC Games are on the rise as well along with interest in PC-based esports titles like Counter Strike 2 and Valorant. Infact, recently it was revealed that Valve’s PC game engine, Steam, has grown over 150% in India in the past 5 years, which is a clear indicator of the rise of PC Gaming adoption in India.
How CyberPowerPC aims to bring in custom gaming PCs for India?
India is the first Asian market expansion for the brand. We’ve observed the market for a while and realised that the adoption of gaming in India is extremely promising. We shared a common vision with Creative Newtech Ltd. and felt it was the best time to launch CyberPowerPC India in a joint venture.
I believe that gaming creators need top-tier PCs for streaming a variety of games and editing their content while aspiring esports athletes are motivated by the presence of PC-based titles in multi-sport international tournaments. Our range of custom-built PCs will provide gamers the exact built for their needs.
What’s the ‘big deal’ about customised gaming PCs?
Imagine you have multiple products, each with their unique strengths, but you would want all the benefits in one product. Simply put, that’s what a customised gaming PC does.
Every gamer has specific needs in tandem with their gaming habits, preferences and requirements. With CyberPowerPC’s configurator, one can choose the specs they desire and see the change in result in terms of performance in real time, helping them in making the right choice. Hence, a customised PC is curated to the specific needs of a gamer, absolutely in sync with their gaming choice and poised to provide optimum performance.
Do you think AI can change the gaming PC industry?
Ironically, multiplayer PC Games have always had bots whom you can practice your skills against referred to as AI, including vs. AI modes. However, coming to the current part, AI is already helping the PC Gaming industry, especially gamers.
For example, on multiple platforms where you can play PC Games will usually recommend you games based on your preferences and even some game overlays will give you tips depending on your current position or situation in a game. I am sure AI will have a much larger impact going forward, we’ll have to see what innovations unfold there.
How is your partnership with top brands like AMD, Intel, Microsoft, Asus, helping customers? Can this make gaming PCs more cost effective and approachable for the Indian market ?
Over the course of our journey, we have built strong, strategic partnerships with almost all leading gaming brands. With partner brands like Intel, Microsoft, Nvidia, AMD, Asus, Gigabyte, MSI, Zotac, Kingston, Western Digital, Cooler Master, Adata, Phanteks, and Lian Li we’ve always tried to be the forefront of technological advancements, ensuring that gamers receive the most effective configurations tailored to their needs.
Follow FE Tech Bytes on Twitter, Instagram, LinkedIn, Facebook
