In a bid to reduce the amount of spam that Gmail users receive, Google has announced a major crackdown on spammers. Beginning in February 2024, bulk email senders—those who send more than 5,000 messages to Gmail addresses a day—will be required to strongly authenticate their email addresses along with few more actions detailed by Google in its blog post.
“Gmail’s AI-powered defenses stop more than 99.9% of spam, phishing and malware from reaching inboxes and block nearly 15 billion unwanted emails every day. But now, nearly 20 years after Gmail launched, the threats we face are more complex and pressing than ever. So today, we’re introducing new requirements for bulk senders — those who send more than 5,000 messages to Gmail addresses in one day — to keep your inbox even safer and more spam-free,” Neil Kumaran, group product manager at Gmail Security & Trust wrote in the blog post.
ALSO READ l Made by Google event 2023: Android 14 official launch today, what to expect
Google, from next year, will require bulk email senders to strongly authenticate their email addresses using established best practices as it will help to prevent spammers from spoofing the email addresses of legitimate businesses and organisations.
To make unsubscription easier, email senders will have to provide Gmail recipients the ability to unsubscribe from commercial email in one click, and that they process unsubscription requests within two days. Also the sender have to process unsubscribe requests within two days. This will ensure that Gmail users are not bombarded with unwanted emails for long periods of time.
Google will also enforce a clear spam rate threshold that senders must stay under to ensure Gmail recipients aren’t bombarded with unwanted messages. The tech giant says that these new requirements will help to make Gmail a safer and more secure place for users to communicate online.
Follow FE Tech Bytes on Twitter, Instagram, LinkedIn, Facebook.
