In a significant move, Apple has announced a price reduction for its iPhone models in India, ranging from 3% to 4%. This decision comes in response to the Indian government’s recent reduction of import duties on smartphones from 20% to 15%. This marks the first time Apple has lowered prices on current-generation iPhone models in India, underscoring the country’s increasing importance as a key market for the tech giant.
Price reductions across iPhone models
The price cuts for Apple’s iPhones vary across different models. The made-in-India iPhone 13, iPhone 14, and iPhone 15 have seen a modest reduction of Rs 300. The iPhone SE has had its price reduced by Rs 2,300. However, the most significant price drops are for the iPhone 15 Pro models. The iPhone 15 Pro 128GB, originally priced at Rs 1,34,900, is now available for Rs 1,29,800—a difference of Rs 5,100. The iPhone 15 Pro Max, which initially retailed for Rs 1,59,900, can now be purchased for Rs 1,54,000, reflecting a reduction of Rs 5,900.
E-commerce discounts
Apple’s price cuts have sparked a wave of additional discounts from major e-commerce platforms like Flipkart, Amazon, and others, making it an opportune time to buy a new iPhone. Prices are expected to drop even further during upcoming sales.
iPhone 15 top deals and discounts
The iPhone 15 now starts at Rs 79,600. However, third-party e-commerce websites are offering even lower prices. Currently, Flipkart is the most affordable option, selling the iPhone 15 for as low as Rs 65,499, a significant Rs 14,101 discount.
| Platform | iPhone 15 price |
| Apple | Rs 79,600 |
| Flipkart | Rs 65,499 |
| Vijay Sales | Rs 69,690 |
| Reliance Digital | Rs 70,300 |
| Croma | Rs 70,790 |
| Amazon | Rs 70,990 |
| JioMart | Rs 70,990 |
Vijay Sales offers it for Rs 69,690, while Reliance Digital and Croma list it for Rs 70,300 and Rs 70,790, respectively. On Amazon and JioMart, the iPhone 15 is priced at Rs 70,990.
iPhone 15 Plus top deals and discounts
The iPhone 15 Plus has a starting price of Rs 89,600. Flipkart again offers the best deal, pricing the iPhone 15 Plus at Rs 74,999, reflecting a Rs 14,601 discount.
| Platform | iPhone 15 Plus price |
| Apple | Rs 89,600 |
| Flipkart | Rs 74,999 |
| Vijay Sales | Rs 78,490 |
| Reliance Digital | Rs 70,300 |
| JioMart | Rs 79,900 |
| Croma | Rs 80,590 |
| Amazon | Rs 81,900 |
| Reliance Digital | Rs 81,900 |
Vijay Sales lists it for Rs 78,490, while JioMart and Croma offer it for Rs 79,900 and Rs 80,590, respectively. Amazon and Reliance Digital price the iPhone 15 Plus at Rs 81,900.
iPhone 15 Pro top deals and discounts
The iPhone 15 Pro, now starting at Rs 1,29,800, is most affordable on Vijay Sales, where it is available for Rs 1,23,490, a Rs 6,310 discount.
| Platform | iPhone 15 Pro price |
| Apple | Rs 1,29,800 |
| Vijay Sales | Rs 1,23,490 |
| JioMart | Rs 1,24,900 |
| Amazon | Rs 1,28,200 |
| Reliance Digital | Rs 1,28,900 |
JioMart lists it for Rs 1,24,900, while Amazon and Reliance Digital offer it for Rs 1,28,200 and Rs 1,28,900, respectively.
iPhone 15 Pro Max top deals and discounts
The iPhone 15 Pro Max now starts at Rs 1,54,000. Vijay Sales offers the best deal at Rs 1,46,390, a Rs 7,610 discount. JioMart lists it for Rs 1,48,400, while Croma and Amazon price it at Rs 1,50,090 and Rs 1,51,700, respectively.
| Platform | iPhone 15 Pro Max price |
| Apple | Rs 1,54,000 |
| Vijay Sales | Rs 1,46,390 |
| JioMart | Rs 1,48,400 |
| Croma | Rs 1,50,090 |
| Amazon | Rs 1,51,700 |
Apple’s price reductions, combined with additional e-commerce discounts, make this an ideal time to purchase a new iPhone in India. As the Indian market continues to grow in significance for Apple, consumers can expect more competitive pricing and attractive deals in the future.
