Handloom, a timeless craft and a cornerstone of India’s rural economy, embodies the nation’s rich cultural heritage while serving as a vital livelihood source. Despite its historical significance, the sector faces challenges in adapting to modern markets and staying relevant in a globalised world. The World Designing Forum claims to lead efforts to change this narrative, bringing handloom into the spotlight of contemporary fashion.
National Designer Awards 2024: Showcasing India’s heritage
The National Designer Awards 2024, hosted by the World Designing Forum in Goa, celebrated Indian handloom as a fusion of tradition and modernity. Featuring 300 designers from across India and over 100 international guests, the event demonstrated how artisanal techniques can harmonize with cutting-edge fashion.
The awards provided a platform for designers and artisans to collaborate, innovate, and access premium markets. “Our vision is to position Indian handloom as a sustainable, future-forward choice, not just a relic of the past,” said a Forum representative.
Transforming handloom through global collaboration
Beyond events, the Forum emphasizes mentorship, skill development, and connecting artisans with global audiences. Panel discussions highlighted how handloom can be integrated into high fashion as a sustainable alternative to mass-produced textiles. Designers credited the Forum’s guidance with helping them expand their reach and bring traditional craftsmanship to international markets.
A bridge between heritage and progress
Over seven years, the World Designing Forum claims to have redefined Indian handloom as a symbol of economic and cultural vitality. By blending tradition with innovation, the Forum is ensuring that handloom thrives in the global fashion landscape while contributing to India’s economic growth and preserving its cultural identity.
