Zero To Scale
Arindam Paul
Wyzr
Pp 272, Rs 599
In Zero To Scale, Arindam Paul has meticulously documented all his learnings across every function brand operators need to master—product, distribution, acquisition, and more. It’s a playbook drawn from the hard-won experience of scaling Atomberg from a pre-revenue upstart to over Rs 1,000 crore in annual revenue. For anyone building a brand in India or pursuing a career in sales and marketing, this book offers practical, actionable insights.
VACCINE NATION
Ameer Shahul
Pan Macmillan
Pp 504, Rs 999
Vaccine Nation is the untold chronicle of how India emerged from colonial dependency to become a global vaccine powerhouse. From the battles against cholera and plague to mass campaigns against polio, tuberculosis and measles, the founding of the Serum Institute and the creation of Covaxin and Covishield, this is a saga of scientific ingenuity in the face of global pharma monopolies and resource-constrained public health systems.
Hindutva and Hind Swaraj
Makarand R Paranjape
Penguin Random House
Pp 392, Rs 799
Hindutva and Hind Swaraj focuses on the ideological clash between Mohandas Karamchand Gandhi and Vinayak Damodar Savarkar, representing the broader ideological, political, and cultural factions within Hindu and Indian society. The central argument is that this antagonism continues to influence national life, both politically and personally, reflecting two contrasting ideologies: Hindutva and Hind Swaraj.
SOLILOQUIES: THAYIL EDITIONS 1
Adil Jussawalla
HarperCollins
Pp 144, Rs 399
Adil Jussawalla’s Soliloquies—written when he was barely
18—does what only the most ambitious of literary works can do: it grasps for the numinous. The protagonist Jian’s struggle—marked by long hours of darkness and brief flickers of revelation, by perturbation and torment and then, a floodlight of perception —is intimate, yet epic in its sweep. Soliloquies is a brilliant and precocious work that tests the powers and limits of language.
Being Modern
Gunabhiram Barua, Banani Chakravarty
Penguin Random House
Pp 264, Rs 399
Anandaram Dhekial Phukan (1829–1859) was a pioneer in many ways. It’s with him that modern Assamese literature begins. He was instrumental in popularising the Assamese language and getting it recognised as the official language of the state. His translations of legal documents and court orders into Assamese paved the way for a new cultural awakening. This landmark biography celebrates Phukan’s extraordinary life.
