Makeup isn’t just about looking good — it’s about feeling empowered, seen, and celebrated. No matter how you identify, your makeup routine can be a daily act of self-love and a bold celebration of who you truly are. Experts from top Indian cosmetic brands agree: that gender-free beauty is the future, and it’s all about expressing your true self, unapologetically.
“Makeup is not about transformation — it’s about liberation,” says Muskan Jain, Brand Manager at MARS Cosmetics. “We’re proud to support everyone who uses makeup to show the world who they are, boldly and authentically.”
In a world still learning to accept gender diversity, makeup has emerged as a way of revolution. So this Pride month — and beyond — let your beauty routine reflect the vibrant, powerful, and limitless person you are. Here are 7 everyday makeup hacks to help you glow with pride, every single day.
1. Start with self-love
Your skin is yours, and that’s beautiful. Start your routine with a good skincare base that nourishes rather than hides. “A radiant, clean base is empowering in itself,” says Dheeraj Bansal, Co-founder of Recode Studios. “Makeup should feel like a celebration, not a mask.”
Go for lightweight moisturisers or hydrating primers, and remember — whether you love matte or dewy, the finish should reflect you.
2. Add colours to your vanity box
Who says only women can wear blush or that bold colours are “too much”? “Pride is about embracing your full spectrum,” says Mr. Mihir Jain, Sales and Marketing Director at Insight Cosmetics. “Bright eyeliners, neon shadows, and vibrant lipsticks are more than trends — they’re statements.”
Try colour liners in cobalt or hot pink, or a gradient lip with unconventional shades like purple or orange. Let your palette scream confidence.
3. Shape those brows your way
Your brows frame your face, so don’t be afraid to shape them your way. “Angled or brushed-up brows give definition and attitude,” says Mihir Jain. Use a pencil or brow gel to create a natural or dramatic effect — there’s no rulebook here.
4. Glow up with highlighter
Pride is visibility — so why not glow like it? “Highlighter is more than just shimmer. It’s symbolic of being seen,” says Dheeraj Bansal. Apply a luminous highlighter on the high points of your face — cheekbones, brow bone, and even collarbones — and let the world see your shine.
5. Glitter is for everyone
A dab of glitter on the eyelids or cheekbones can turn a simple look into a showstopper. “It’s playful, powerful, and unapologetically fun,” says Muskan Jain. For those days when you want to channel your inner star, glitter doesn’t disappoint.
6. Let your lips speak boldly
Your lips can be your loudest statement. From natural tints to deep, bold shades, let your mood lead the way. “Lip colour isn’t gendered — it’s expressive,” says Jain. Go for a hydrating formula to keep them soft and kissable — self-love includes self-care!
7. Makeup is your daily power ritual
Most importantly, your makeup routine should be for you. Whether it’s minimal or glam, natural or eccentric — each step is a ritual of self-affirmation. “Makeup isn’t about fitting into a box,” says Dheeraj Bansal. “It’s about being seen, heard, and celebrated on your own terms.”
This Pride Month, and every month after, let makeup be more than a routine — let it be a reminder. That you’re valid. You’re beautiful. And you’re worthy of being seen, exactly as you are.
