While all eyes were on Jeff Bezos and Lauren Sánchez as they touched down in Venice for their high-profile wedding, it was a sleek black clutch from an Indian brand in the bride-to-be’s hand that sparked a quiet buzz in the fashion world. In this article, we find out all about the Indian quiet luxury brand, Ahikoza.
The 55-year-old former journalist, known for her impeccable style, was seen arriving in a shimmering black bodycon dress, dazzling solitaire ring in tow. But fashion insiders were quick to notice the accessory she paired it with – a sculptural black satin clutch from Indian luxury label Ahikoza By Brham – a label founded by Mumbai-based designer Namrata Karad.
All about Lauren Sanchez’s clutch and the brand Ahikoza By Brham
The clutch, known as the Lilian, is one of Ahikoza’s signature pieces. Its barrel-shaped silhouette and satin finish complemented Sánchez’s glamorous ensemble, embodying the label’s hallmark ethos of quiet luxury. Ahikoza, a brand that stays away from loud logos and flashy branding, has quietly built a cult following among fashion connoisseurs across Hollywood and Bollywood.
Founded a decade ago by Karad, Ahikoza emphasises craftsmanship and subtle elegance over mainstream trends. “Seeing the Lilian clutch carried with such grace at an occasion of global relevance is not just a proud moment for Ahikoza, but a celebration of Indian design on the world stage,” Karad told ANI.
The moment didn’t go unnoticed by her husband, Varun Karad, founder of clean energy startup Red, who took to LinkedIn to express his pride. “My wife Namrata founded Ahikoza By Brham a luxury handbag label—10 years ago with a bold vision: create timeless pieces that embody discreet luxury,” he wrote.
He added, “Lauren Sánchez — fiancée of the world’s 3rd richest man — carried Ahikoza. Think about that: someone who can buy anything in the world chose this bag. That’s what true luxury looks like — it doesn’t need to be explained. It resonates with those who understand.”
The brand’s big moment didn’t end there. Khloé Kardashian, who was among the many celebrities attending the Bezos-Sánchez nuptials, was spotted with a powder pink Ahikoza clutch that perfectly matched her dramatic pink gown, adding another feather in the label’s increasingly global cap.
With a guest list that included Beyoncé, Leonardo DiCaprio, Kendall Jenner, Ivanka Trump, Bill Gates, Orlando Bloom, Barry Diller, and Natasha Poonawalla, the Venice celebration was dubbed the “wedding of the year” by many. Yet in a sea of couture and designer labels, it was an Indian accessory brand that quietly commanded attention with its elegant restraint.
