The role of nutrition in health and fitness cannot be overemphasized. Besides talent and hard work, supplements have become a necessity rather than a choice, giving sportspersons an edge in performance and training. Indian athletes have traditionally been disadvantaged than their foreign counterparts over access to top-quality nutritional supplements.
“Nutritional supplements provide nutrients that may not be possible to obtain through only the diet or may be required in higher than usual amounts to support athletic performance or improve the health of various organs. For an athlete, nutritional supplements make it easier to obtain nutrients important for increasing muscle mass, fasten muscle recovery, and provide the body with the fuel it needs to perform high-intensity exercise that require energy and stamina” says Aman Puri, founder, Steadfast Nutrition, a well-known sports and wellness nutrition brand.
He added, “The brand aims to bridge the gap between the demand and availability of good quality nutraceuticals by Indian sportspersons.” Ever since it burst onto the sports nutrition scene in 2017, Steadfast Nutrition, which promotes sports and fitness as a way of life, has succeeded in giving a fillip to the fitness industry, becoming the preferred choice of numerous athletes and fitness enthusiasts with its promise of organ-friendly, rigorously tested supplements, served in single-serving scoopless sachets.
The brand today provides a sports and wellness nutrition range that caters to over 35 sporting categories, including cricket, football, hockey, bodybuilding, and boxing. It has twelve unique protein formulations for sports athletes and fitness enthusiasts. Steadfast Nutrition also has a diverse wellness nutrition range that caters to the needs of people from all walks of life and varied age groups. Steadfast is a pioneer in promoting the concept of single-serving sachets and is among the handful of Indian nutraceutical brands providing products in single-serving ones, making them markedly different from the box supplements offered by most other nutraceutical brands.
While talking about their journey, he said, “The journey wasn’t easy and initially, it was a challenge to wean customers away from international products and give them the confidence to take made-in-India supplements.”
“I was determined to give customers uncompromised nutrition and develop an organ-friendly portfolio of top-quality products. Steadfast Nutrition swiftly carved a niche, becoming India’s fastest-growing sports nutrition company. We have surely and steadily made a difference in the world of sports and wellness nutrition. Several athletes fuelled by our supplements have successfully won medals for India in national and international events, including the Olympics and the Commonwealth Games. Our wellness supplements have enabled several people to take proactive measures to improve their health and well-being,” Aman Puri says. Steadfast Nutrition’s parent company Steadfast MediShield is a trailblazer in renal healthcare, the group has a turnover of over Rs 75 crore as a whole. Steadfast Nutrition grew 70% between FY 2022 and FY 2023.
