Imagine a world where a local eatery in Mumbai, armed with zero advertising budget, becomes the city’s favourite misal joint, witnessing a 318% surge in sales in just a year. Or a startup fighting lifestyle diseases through indigenous farming not only survives but scales during COVID with zero marketing budgets. These are not fairy tales, but success stories woven by Tamanna Gupta, the marketing whiz who is rewriting the rules for small businesses and social ventures.
Tamanna’s story isn’t one of a fresh-faced entrepreneur. Armed with an IIM Bangalore degree and over 17 years of experience, she has seen the transformative power of marketing for big brands such as VW, HSBC, Bridgestone, etc. She saw the transformative power of marketing for established brands. But a question gnawed at her: why couldn’t this power reach the countless underdogs struggling to make their mark?
Why couldn’t this power be democratized and made accessible to the Davids fighting the Goliaths in the market?
Fueled by this conviction, Tamanna established Umanshi Marketing. Unlike traditional agencies chasing fancy buzzwords and great-looking campaigns, Umanshi begins with the business-first approach: understanding the unique challenges and ambitions of each client. Tamanna then deploys the right marketing tool from the full-stack marketing, branding, and PR services they offer. But Umanshi’s magic lies not just in their services, but in their ingenuity and empathy. Take the story of The House of Misal, serving a delicious, yet perhaps underrated dish like misal. Umanshi didn’t just create brand positioning and social media buzz to make it a go-to place for Gen-Z; they optimized their Google My Business listing, understanding the power of local search in the food industry, conducted BTL activities for local outreach & others. The result? Viral videos, millions of views, and a queue that snaked down the street & over 7 franchises in 2 years.
Similarly, for FlexiBees, a startup aiming to bring women back into the workforce, Umanshi Marketing got them featured on the front page of ET Entrepreneur. This resonated deeply with their audience, leading to a reach in 16 cities across the country and over 78,000 reach in less than 48 hours without any additional spending. Givven Logistics, a digital startup saw a 458% hike in job applications and 20% of the workforce hired from it after Umanshi worked on its recruitment campaign.
These are just a few threads in the tapestry of success woven by Umanshi. They are not just boosting businesses; they are igniting social change. Their work with Antarang Foundation, empowering underprivileged youth, and i-saksham Foundation, skilling young people in rural Bihar, are testaments to their commitment to building a better world. Tamanna has found a niche brimming with potential, hungry for growth, and deserving, yet underserved, by rewriting the narrative for the underdogs of the business world.
