Durga Puja 2023: The festive season marks a time of family gatherings, celebrations, and reuniting with friends, creating a palpable sense of joy in the atmosphere. To make the most of the occasion and add a thousand charms to it, brands have also started rolling out campaigns for the same.
Brands go all out in their advertising efforts during this season, recognizing its significance for marketers. This is the time when people seek to acquire new gadgets, exchange gifts, and upgrade their possessions. Marketers utilize this period not only to release television and online campaigns but also to partner with various Bengali committees, offering sponsorship for their pandals.
From Paschim Vihar’s Nivedita Enclave to Kashmiri Gate and from CR Park to Mayur Vihar’s Kalibari Durga Puja, pandals are adorned with branding elements. So, here are some brand mentions and campaigns on Durga Puja celebrations that stood out to us this year:
The Durga Puja pandal at Nivedita Enclave in Paschim Vihar has seen a significant rise in sponsorship, with nearly a 20% increase compared to the previous year. Tamojit Chakrabarty, Secretary of Delhi’s Bangiya Parishad (Paschim Vihar) in conversation with FE Online said this year has witnessed the participation of several well-known brands such as Zee Bangla, Volkswagen, Nestle, Panasonic, IDBI, AU, Fortis Hospital, and CRL Diagnostic, who have sponsored their pandal.
Zomato celebrates Durga Puja’s culinary magic
Zomato’s latest campaign highlights the delectable culinary offerings that make Durga Puja a delightful gastronomic experience. The ad tells the story of an individual who, even though confined to their home, doesn’t have to miss out on the festival’s scrumptious delights, all thanks to Zomato’s food delivery service. The narrative revolves around how Zomato brings the essence of Durga Puja’s food festivities right to the doorstep of customers, ensuring that the celebrations are not compromised, even in the face of restrictions or limitations. This creative marketing approach underscores the convenience and joy of savoring traditional and contemporary Puja dishes through food delivery.
Coca-Cola’s Thala Hopping
Coca-Cola unveiled a captivating animated film called ‘Thala Hopping’ is set against the backdrop of a five-day Durga Puja celebration. The narrative unfurls on a tabletop, with an illustrated character springing to life as a Coke bottle is positioned next to delectable festive treats. The film beautifully portrays the character’s adventure as they explore various pandals across the table’s expanse, providing a glimpse into a montage of unique moments that come to life during the festival.
Reliance Digital’s tribute to pandal makers, artists
Filmed at numerous locales throughout Kolkata, this production is a heartfelt homage to the talented pandal makers and artists who pour their creativity into every aspect of Durga Pujo, making it truly memorable. Despite their remarkable contributions, they often go unnoticed and do not receive the recognition they truly deserve.
Mamaearth pays homage to Durga Maa and her various forms
Mamaearth introduces an enchanting campaign that not only pays homage to the diverse forms of Durga Maa but also celebrates the multifaceted essence of womanhood through its splendid range of makeup products. In honor of Durga Puja, Mamaearth has partnered with talented artists to reimagine different manifestations of Maa Durga, utilizing Mamaearth makeup products. At the heart of this initiative lies a deeply moving film, serving as a sincere tribute to Durga Maa and women worldwide. The primary aim of this endeavor is to embrace and commemorate the rich diversity of womanhood in all its magnificent variations.
Tata Tea Gold’s Banglar Noksha Pujo packaging
The tea brand has introduced a special limited edition of their Banglar Noksha Pujo packaging, paying tribute to West Bengal’s handloom industry. Alongside this, the brand has unveiled an advertisement that showcases the vibrant celebrations of Pujo over the five days from Shashthi to Dashami, highlighting the artisans and the various distinctive handloom art forms indigenous to the region.
