The Gujarat Cooperative Milk Marketing Federation (GCMMF), known globally as Amul, has issued an official clarification dismissing a viral video that claimed its Masti Dahi failed independent quality tests. The video was produced by Trustified, an influential testing platform that claims to provide India’s only 100% blind testing certification.
In its rebuttal, Amul labelled the video as “misinformation” and a tool for “fear-mongering,” asserting that its products meet all FSSAI and internal quality standards despite the lab reports presented by the creator.
Previously, Trustified had gone viral for testing egg brand Eggoz and finding heavy metals and antibiotics in the lab reports for the eggs. With a subscriber count of 851k on Youtube and 110k followers on Instagram, it is clear that they are influential and have sway over the masses due to their credibility.
“Issued in Public Interest by Amul”
Taking to X (formerly Twitter), the official Amul account (@Amul_Coop) posted an image with the caption: Issued in Public Interest by Amul. The image contained a screencap of the Trustified video and an accompanying message. It read:
“We wish to inform you a video regarding Amul Masti Dahi failing quality tests as reported by Trustified is circulating on WhatsApp and social media.
Dahi is a live product with healthy bacteria and should be handled carefully as per the instructions on the pack. We are not sure how the sample was drawn and handled before testing.
We wish to clarify that we have gone through our manufacturing process as well as quality clearance reports for batch number SR04CM bearing Use-by date 07.12.25. The Amul Masti Dahi pack meets all quality requirements mentioned under FSSAI as well as Amul internal quality standards.
Amul Masti Dahi is manufactured in ISO certified dairies using state-of-the-art facilities and go through more than 50 stringent quality tests including various hygiene related tests before the product is dispatched to the consumers.
We would also wish to clarify that Amul Masti Dahi packed in pouch as well as cup, undergoes the same processing and hygiene steps with only the difference in the packaging to cater to the specific needs of the consumers. The difference in price has no relation to hygienic standards followed but is due to the difference in cost of packaging materials.
Such videos has been used to create misinformation and spread unnecessary fear and concern among consumers. In case of any query, please call on our customer care toll-free number – 1800 258 3333 or email to customercare@amul.coop”
The dairy co-operative refuted all claims and seemed to be on the defense as it declared Trustified’s reports to be attempts at fear mongering. It emphasized upon the rigorous testing of its products and maintenance of hygiene standards.
Trustified’s blind testing lab reports claimed that the pouch version of Amul Masti Dahi had high traces of yeast, mould and other bacteria – well above the FSSAI limit – while “no biological parameters were detected” in the cup version. Notably, the pouch version is cheaper than the cup version by a difference of Rs 15.
The company alleged that the different price points for both products could be because the cheaper version had poorer handling and hygiene standards during the production process. They also found disparities in macro nutrients that were claimed on the packaging.
Reactions to the controversy
When Trustified’s video first went viral, the YouTube comments section expressed shock and hopelessness. One comment with over 1.4k likes read, “if Amul has failed. I dont even know what brand to trust anymore.” While another comment sharing a personal anecdote read, “I remember an ex-Amul employee on Reddit laughing about Amul’s hygiene management. At the time, people downvoted him. Now the truth is out. Thanks, Trustified.” Yet another comment, this time calling out politicians read, “For those who cant watch fully Coliforms yeast and mould was detected way above the safe limit…support the guy. Hes doing things that those tax collectors of our country should do…”
It seems netizens are largely siding with Trustified over Amul as the dairy cooperative’s X post was met with instant backlash and disdain after it was posted. One X user replying to the post said, “He doesn’t make videos to defame anyone. In past many amul products successfully passed his test. The last line is completely unnecessary and arrogant. Delete it.”
Another user demanded credibility, posting,”Put all your QC and QA documents and tests done online on @X, including standards against the calibrations done and also the CCTV footage when these tests were done, with timestamps and control documents, which you must have filed. Also, show your audit reports done by FSSAI and the methods they have used, including who did the audit. Also publish the qualifications and management structure so that your customers know your QC and QA mechanisms are handled by competent, meritorious scientists, technicians, and professionals.”
Other comments questioned the diary cooperative’s language and pointed out that it wasn’t misinformation to highlight lab results, and many even firmly stood by Trustified. “improve ur product dont play stupid games here…we trust trustified @TrustifiedIndia. keep exposing these big companies india is with you,” said one X user and this sentiment was echoed by many others.
As the standoff between the dairy giant and the independent testing company continues, the controversy points towards a growing shift in Indian consumer behaviour toward third-party verification. While Amul maintains that its FSSAI-compliant processes are beyond reproach, the overwhelming support for Trustified suggests that brand legacy alone is no longer enough to guarantee public trust in the face of contradictory lab data.
Moving forward, the industry may see increased pressure for established food corporations to adopt higher levels of transparency – potentially moving toward the digital publication of batch-wise quality reports to satisfy a more skeptical and health-conscious digital audience.
